Download - Software Development and the AdTech LandScape Regis Tech Accelerator July 11, 2013.

Software Development and the

AdTech LandScape

Regis Tech AcceleratorJuly 11, 2013

Peter Huh, Co-Founder and CEO of Vimation

Today’s discussion:

•Software Development for Startups•AdTech Landscape

“Technology Decisions ARE

Business Decisions”

Software Development

The MVP/Pivot Dance


Simple Truth in Software Development:


Choosing the Tech:

• Is there a solution already out there?• Which language?• Resources available?• Scalable?• Compliance issues?• IP Protection


In-House vs. Outsource?

• Are you a Technology Business?• Cost Considerations• IP Considerations• Control• Management, Culture and dealing

with Techies



Are you a Technology Business?



Cost Considerations:

• Local Labor Laws• Taxes• Liability Coverage• FTE vs. Contractors• Management and

Logistical Overhead



IP Considerations:

• Do you need to have IP Protection?• Are there parts of the tech that you can

parse out without impacting IP? • Every country deals with IP Laws

differently



Control:



Management, Culture and Dealing with Techies


Development Methodologies

• Waterfall• Agile/SCRUM• Key to Success:

Iterate!!!


Project Management

• Documentation• Scope Management


Source Control


QA, QA, QA!!!!


Infrastructure

AdTech Landscape

• The current model is broken• Huge Spends - $9.8 Billion in 2012• Still in its Nascent Stages• Big Data is here. Could accurate

predictive analytics be arriving soon?

AdTech Landscape

The Squeeze on Publishers

AdTech Landscape

AdTech Landscape

The Data Deluge

AdTech Landscape

Pushing the Pendulum

AdTech Landscape

Pushing the Pendulum (cont’d)

AdTech Landscape

Opportunities

AdTech Landscape

Funny Slides

Tesla Presents to Silicon Valley VC

http://www.youtube.com/watch?v=zngK13FMgXM

http://www.youtube.com/watch?v=zngK13FMgXM

Funny Slides

Keep in Touch!!

Pete Huh

[email protected]

mailto:[email protected]