September 25th 2014
PEOPLE POWERED SOCIAL
KEY POINTS
• APPROACH SOCIAL FROM A STRATEGY/UX POV
• GET PEOPLE TALKING ABOUT SOMETHING YOU’RE DOING
• INCREASE THE PROBABILITY OF LUCK
40%
40%
20%
Amazing RB content
Promotional
Amazing UGC
Brand Message
Consumers
Brand Message
People
Sometimes you have to get up really high to understand how small you are. “ ” - Felix Baumgartner
1:1 in Real Time
+
400% INCREASE ON BRAND ENGAGEMENT TIME
8 MILLION CONCURRENT VIEWERS
OVER 150 MILLION VoD VIEWS 52 MILLION VIEWS
EVENT APPROACH TO SOCIAL • Get everyone on board • Understand why people would care, why people would
share? • What are the friction points? How do you remove them? • Don’t be precious about content – how can you get the
most eyes on what you are doing? • Be on the platforms understand how and why people
are using them • Be reactive and adaptive • Continue the conversation
KEY POINTS
• Approach social from a strategy/UX POV
• Get people talking about something you’re doing
• Increase the probability of luck
BROADCASTING VS NARROWCASTING
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