Socialising the Intranet When SharePoint met Yammer Jemma McGee, Communications Manager
Agenda • Introduction • Ambition • Why Yammer? • Approach • When SharePoint met Yammer • The NewsRoom • Training
Introduction
Who we are • CRH, a FTSE 100 and Fortune 500 company.
• Diversified international building materials group headquartered in Ireland. Manufactures and
distributes a diverse range of products servicing the breadth of construction needs. • A leading international player in its industry: • largest building materials company in North America • regional leader in Europe • growing presence in the Asian economies of India and China
• Worldwide, CRH employs approximately 76,000 people at over 3,500 locations in 35 countries, and
in 2012 generated Sales of c€18 billion.
• CRH Europe operates in more than 25 countries and employs approximately 36,500 people across 1,600 different locations - its turnover exceeds €8.5 billion.
of organisations are implementing employee social collaboration ~ Gartner 70%
12% profitability increase
27% absenteeism decrease
18% productivity increase
There a lots of impressive facts & figures
51% less turnover
55%
Users of Social Collaboration initiatives speak positively about it:
say it’s easier to collaborate
47% say it’s easier to generate ideas
62% say it’s easier to find information
But the reality is different,
there is a failure rate of 90%
Why? What’s wrong? Wrong approach?
And.. in 75% of all organisations, the adoption rates don’t even make it past the 25% barrier!
Technology
20% 80%
Adoption
this needs to be the focus!
Enterprise Social is:
Ambition
• Create a CRH community Improve connectivity
• Break down silos and barriers
Increase efficiency
• Shift from top down to crowd sourced
Two-way, real-time communications
Why Yammer?
Plug and play • No fuss • Market leader • Mature • Familiar interface • Support network
Approach
Slow and steady vs. big bang • 3-month pilot • Bottom-up • Voluntary adoption • Enable vs. impose • Add value
Challenges • Change resistance • Culture • Decentralised structure • Management buy-in • Follow the leader
When SharePoint met Yammer The Social Intranet
What is the Social Intranet? A virtual meeting place enabling us to connect and collaborate with our colleagues regardless of where they are located. One centralised online platform with a workspace, a library and access to key business applications. A community which thrives on transparent and engaging communication; stimulating knowledge sharing and innovation.
The Social Intranet concept: a set of loosely coupled, continuously updating collaboration services.
vs.
a monolithic, one-solution-fits-all design.
Technology
• Central environment • Document library
SharePoint Online 2013
• Social layer • Communication & collaboration
Yammer - Enterprise
Social Network
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DOC CENTRIC
[ STATIC ]
[ DYNAMIC ]
The major requirements • Personalised Intranet experience
(user/employee centric) • Communicate and share
• Documents, rich content and media
• Easily extendable (and manageable)
• Drive business value with analytics (measure & prove)
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Our approach Define SharePoint and Yammer side-by-side, and align the visual identity. Start with a loosely coupled architecture that becomes more tightly integrated through continuous Microsoft upgrades.
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Mobile
Social magazine: NewsRoom
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Magazine format • Generated by tagged conversations in Yammer • Social algorithm to render the magazine: • Conversations with more "likes" take higher priority • Newest articles take higher priority • Management conversations take higher priority (optional)
Integrated into the Social Intranet, and available as stand-alone Mobile Apps on: Windows 8, Windows Phone, Android phones and iPhones Available on the Yammer app store or www.graphne.ws
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Training
Value Culture User Adoption
ESN
Technology
Focus on the bigger picture
Phase 1: Rollout and adoption • Interactive on-site training sessions • Train the trainer • Online training centre: videos, documents, FAQS, help groups • Identify champions
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Phase 2: Engagement and maturity • Activate champions • Analytics/metrics • Advanced training • Gamification
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Gamification module
Thank you • LinkedIn • Twitter • Email: [email protected] • Phone: +31 (0)6 5122 9676
© 2014, CRH Europe
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