Content Marketing
• Giving people the information they are seeking
• Content that solves people’s problems
http://en.wikipedia.org/wiki/Content_marketing
We love to Communicate - Semaphore
Photo Credit (cc) Hermann Kaserhttp://flic.kr/p/4GSP9t
Chappe semaphore on the roof of the Louvre, Paris http://www.sil.si.edu/Exhibitions/Underwater-web/uw-optic-02.htm
Telegraph
The telegraph key used to send the famous message “What Hath God Wroght” over the prototype telegraph line between Baltimore and Washington D.C. in 1844 (image: Smithsonian American Art Museum)
Letters
Photo Credit : National Postal Museum http://postalmuseum.typepad.com/.a/6a01157147ecba970c014e86444031970d-pi
Telephone
BellCourtesy of the National Museum of American History, gift of the American Telephone and Telegraph Company, 1923
"Box" Telephone, 1876, invented by Alexander Graham
Newspapers
SoLoMo : Social, Location & Mobile
How did our Communications Change
Our lives are Real-time, Social, Mobile
Trends :Knowledge Graph
Custom Mobile User Experience
As of September 2013, 73% of all online adults use social networking
sites – Pew Internet
(Source: http://bit.ly/1ieEmSM )
Social Networks = Editors
What do Marketers Do?
Become Publishers
Content Curators
Content Creators
Content Collaborators
http://jumpc.am/vVX
Content “Crowdsourcers”
5 Trends in Content Marketing
1. Rich media47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people.
http://flipagram.com/f/fBU0jOCSeb
2. Content From Wearables
3. Content from Sensors
4. Content <>Internet of Things
http://bergcloud.com/case-studies
5. Content From Collaborative Economy
Questions
Digital Product Marketing, Social Media, Customer
Experience and Analytics Leader
Adjunct Professor – Georgetown University
Featured :
Washington Business Journal | Washingtonian
Magazine Tech Titan 2009 & 2011 | Small Business
Influencer 2011 & 2012 Champion | Winner of the 2012
Minority Business Leader Awards| AmEx Open
Forum | Featured in 16 Books
Shashi Bellamkonda
Follow On Twitter: @shashib