Download - Social Selling Insights - Why your business needs social sales and marketing

Transcript

SALES OPPORTUNITIES

Sales peple are more likely to hit targets using social media

This is due to research, strong profiles, establishing thought leadership

Job changesIndustry events

Legislation changesNew products

You or your competitorsprovide new ideas or new ways

to do business

Contacts or respected parties endorse your

o�ering and incite change

The way we buy- and therefore sell- is changing. We’ve entered the age of the customer- a customer who is fully enabled, with all the information and multiple sources from which to buy, all at their fingertips.

Customers have more input into your brand than ever beforethanks to the proliferation of User Generated Content.

57%94%

84%

Of the buyng processis done before engaging a sales consultant or a vendor

of buying decisionsstart onlineAcquity Group, 2014 B2B Procurement Study

of C-level execs use social mediato make purchasing decisionsIDC Social Buying Meets Social Selling,April 2014

Why should I care about

Social Selling

Social Selling Benefits

What We Deliver

Social selling evolution Social selling is the digital evolution evolution

of relationship selling - but so much more. It supercharges:

Social selling is a soft sell, and a longer play. It’s about....

Referrals Prospecting Research Thought Leadership

Building Trust Building Credibility in your Field

Utilisingyour Network

Triggers Insights Referrals

01

SALES PEOPLE ACHEIVE THEIRTARGETS MORE

02

Passively - rich, informative profiles

SOCIAL STRATEGIESUNITE CONTENT STRATEGIESA good social sales and marketing strategy needs a good content strategy

03

SOCIAL SALES AND MARKETING IS COST EFFECTIVE FOR CUSTOMER ACQUISITION

Social Selling and marketing works for customer acquisition

Proactively - deep dive data, targeted ads with great ROI

04

Marketing creates content

Sales tailors to vertical /geographic

region

Sales demands more content for online

and o�ine use

Sales is more engaged

in delivering sources

to work with

01 02

0304

Profile Evaluation

ContentCreation

E-Learning

Ongoing Analysis

We put your teams' individual

profiles through a 30 point evaluation

for optimisation

We pre-script your videos and then come to you to shoot

individual video elevator pitchesand head shot photography

We provide comprehensive, rich eLearningto optimise profiles and social selling

strategies

We provide ongoing video hosting andintelligent analysis for what is working

best in your sales video