Download - Social + search synergy

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Jan 20, 2011 Social & Search Synergy

who’s your audience?

searchengines

mo traffic, mo traffic, mo traffic

searchengines

SocialSearchSynergy

flickr.com/photos/havovubu/3728604649/

man vs. machine

man machine

content value

aesthetics, usability, human

voice,engagement

technical

action driver

latent need• peer connection• general interest• humor• break

identified need• topical

flickr.com/photos/one-moment-older/1847276591/

keyword clustering

thank you!

Tom McCrackenLevelTen InteractiveDirector

Phone: 214.887.8586Email: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken

mailto:[email protected]

http://www.leveltendesign.com/blog/tom