SOCIAL NETWORKING
MANAGEMENTTalent Acquisition
Date: September 14, 2009
Presenter: Stephanie Weiss
A MISSED OPPORTUNITY Recruiters tend to not utilize social
sourcing/media sites as much as traditional sites
Great opportunity for diversity recruiting Great opportunity to brand self as SME
in recruiting world
3 MAIN SITES OF FOCUS LinkedIn Facebook Twitter
WHAT IS LINKEDIN? Professional networking site with built in group
and company pages Company Pages:
Overview of the company/organization Allows people to follow changes to org structure Should be in addition to current website and work
concurrently Active Website like Wikipedia where all members
can edit the page – would need weekly activity Groups
Allows members to join (closed or open) and see each others’ profiles
Allows for conversations, event postings, Presentation Shares, Job Postings, etc
LINKEDIN BRANDING Keywords – more is more! Referrals – Request from clients, coworkers and
candidates to build network Answer questions and answers to build the your brand as
a SME Open Networker – best for recruiters. Put your email in a
visible portion of your profile. Keep status updated as to what you’re recruiting Connect LinkedIn page with FB and Twitter pages File Sharing – create slideshows to show your knowledge
as a recruiter How to build a resume How to network
Monitor company / competitor pages to see who is leaving and coming as well as popular profiles demographics
LM AERO LINKEDIN PAGE
LM AERO LINKEDIN PAGE
LM AERO LINKEDIN PAGE
LINKED IN DEMOGRAPHICS BY AGE(QUANTCAST, 9/9/09)
18-3427%
35-4946%
50+26%
Age Breakdown
LINKEDIN DEMOGRAPHICS – EDUCATION (QUANTCAST, 9/9/09)
No Degree18%
Bachelors53%
Graduate29%
Education Level
WHAT IS FACEBOOK? Social Networking Site originally
designed for college students, but has the largest base and the highest stickability (45 minutes) of any other social networking site
Fastest growing amongst all demographics, but largest base 18-40
FACEBOOK DEMOGRAPHICS
FACEBOOK DEMOGRAPHICS
FACEBOOK DEMOGRAPHICS
LOCKHEED FB FANPAGE
FACEBOOK BRANDING Keep status updated Do not post more than 1 job per day Lines are more blurred – also keep
personal information – key is to be a person, not just some entity representing LM
Follow LM rules when posting private information
Make sure to delete or ban those who post odd items on your page
WHAT IS TWITTER? 140 character microblog Similar to mass texting Great way to get out short messages to
your base
LOCKHEED MARTIN TWITTER PAGE
LOCKHEED HOT JOBS TWITTER PAGE
TWITTER BRANDING Ratio of followers to follows
4 to 1 is the magic ratio – builds confidence that you are the SME you claim to be
Do not post more than 1 to 2 times per day – you will lose followers because it eats up their space
Utilize meta engines to ensure the same message is posted at FB and Twitter with the same language
Always point back to the corporate website in your profile and ensure your contact information is easily obtained
TWITTER DEMOGRAPHICS Has higher than average African
American users High index of college graduates High percentage of female to male
population Fastest growing demographic minorities
over the age of 40 (quantcast.com)
TWITTER DEMOGRAPHICS (QUANTCAST 9/9/09)
Under 1810%
18-3443%
35-4929%
50+18%
Age
TWITTER DEMOGRAPHICS (QUANTCAST 9/9/09)
No Degree44%
College43%
Graduate13%
Education
TWITTER DEMOGRAPHICS (QUANTCAST 9/9/09)
Cauc.72%
Afr. Am.17%
Asian3%
Hispanic7%
Other1%
Ethnicity
HOW DOES THIS AFFECT US? More effective INTERACTIVE
communication to your potential candidates
Ability to quickly get the word out for high potential, hard to fill positions
Morphing the megaphone into a conversation
Ability to advertise events Cost reduction for advertising
BUILDING YOUR NETWORK Build your own brand on each website Utilize meta tools to post to all and sync
them across. Ensure each site is interconnected.
Join groups that focus on the candidates you want to recruit
Communicate that you use these sites to all candidates – if they indicate that they are also on these sites – ADD them.Odds are they have similar friends who can
give you more leadsMix the old school with internet networking
OTHER SITES TO WATCH
Yammer Ning
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