#SMWCityb2b
Social Cartography
Create the best maps, win the best prizes
– Columbus, De Gama, Magellan
A new kind of map
– Now we’re mapping relationships
A huge prize at stake
– Silk, Spices and Incense trades
#SMWCityb2b
Social Media: The New “Gentlemen’s Club”
RAC, Army & Navy, The Reform Club
– Enabled commercial links and business introductions
– Found people who knew people who had access where you did not
Social media delivers more
– Strong links to weak links
– Makes weak links, strong
– Hyper efficient
#SMWCityb2b
Mapping the Industry
Brad Fitzpatrick defines "social graph" as
"the global mapping of everybody and how they're related"
#SMWCityb2b
Old Rules, New Tools
Business is all about relationships
“Digital” accelerates connections
– Reach broader audiences
– More targeted
– Find – Like – Trust – Buy – Champion
#SMWCityb2b
Discover What You Don’t Know
Other people are talking about:
– Your industry
– Your competition
– Your products
– You
#SMWCityb2b
Sharing Builds Advocacy
People who share, get more in return – Share your own and others’
insights - more people to carry your message
– Tipping point – far bigger audience without bigger effort
– Turn “hunter gatherer” on its head - people find you
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