Download - Social Media: Strategies That Fell Short

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Page 1: Social Media: Strategies That Fell Short

Strategies ThatFELL

Short

(And What They Taught Us)

Barbara B. NixonVisiting Faculty, Poynter Institute

#PoynterStrat

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9-5 Mentality

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Controlling the Message

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Defensiveness

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Abandonment

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Not Listening

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Cross-Posting

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Out of the Loop

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Me, too!

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Contact Me

Barbara B. Nixon, Ph.D. (ABD)Public Relations Faculty, Southeastern UniversityVisiting Faculty, Poynter InstituteLife Member & Past President

of the International Listening Association (listen.org)

• E-mail: [email protected]• Twitter: barbaranixon• Skype: barbara.b.nixon• Blog: publicrelationsmatters.com