SOCIAL MEDIA REVISITED
DAMIEN STEINER SMITHSOCIAL MEDIA CONSULTANT
GUERRILLA SOCIAL MEDIA
Guerrilla Who?
US Navy
Legal Insurance Sales
Founder Guerrilla Social Media Co-Organizer Social
Media @ the Beach Co-Founder Social
Media Club Virginia Beach
Web Results
Search Results
SEO for free
Think differently
About Social Media
Build online relationships
Expand your brand through
Word of Mouth
Current Marketing
Embrace Change
Inevitable Change
What is this Change
Direct Selling
Direct Buying
I Need A Better Website
Hit the Road
Social Statistics
FACEBOOK = 500 Million Users
The Average Facebook User has 150 Friends
25% Of Facebook Users use Mobile Apps
Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
3 Reasons to Get Social
Connect With People
Share Information
Increase Online Exposure
What is Social Media??
UNSELFISH Sharing of Information
Becoming More Efficient Communicators
Building MEANINGFUL and Efficient Relationships in an Online Environment
SPHERE OF INFLUENCE MARKETING
PEER GROUP MARKETING
YOU
friend friendcolleagu
e
colleague
friend
friendLoose
Associate
friend client
friend
client
YOUR ONLIN
E BRAND
Colleague
Friend
Random Person
Potential
Client
No More Cliches
Sphere
Ties That Bind
You
Fellow Busines
s Person
Potential
Client
Social Evolution
Choices
What is Social Media 4 Business
Sales Force Expansion
Long Term Relationship Management
Customer Service
Brand Management
Capturing Top of Mind
oYou Talk about Businesso Sales, Specials, Happeningso New Lawso Buying Tipso Stories
oFriends Passively Observe oYou End up in Top of Mind
oTheir Friends Talk or Ask
oYou Get a Referral
Old Friends = New Referrals
New Aged Customer Service
Reflect Your Values
Your Online Social Strategy is the Digital You
Your Personal Values Should Manifest in the Digital World
Be Genuine – If Not People will Detect it and you are DONE.
CONTENT IS ABOUT YOU
RELEVANT IS ABOUT THEM
What is Relevant Content?
The Law of Self Regulation
Facebook Basics
Personal Social NetworkShare Your Life
Family Friends Hobbies Business
80/20 – ish Rule 80% Personal Content 20% Professional Content
Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
Facebook Must Do’s
Categorize Your Friends! Categorization simplifies
the usage of privacy filters
Set Privacy Filters to Your Comfort Level
ENGAGE OTHERS! Post comments on
friend’s updates People Share info
because they want to be acknowledged
Use the LIKE Button!
Facebook Don’ts
DO NOT SPAM Overposting Business Repeatedly Sharing
Games and Applications with Non-Users
Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
Repeatedly send Fan Page Suggestions to Friends
Twitter Basics
Personal Social Network with STRONG Business Potential
Efficiency is King 140 Characters isn’t much
80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
Twitter Tips
@ = MENTION
@DAMIENSS
RT = RETWEET
RT @717REAL
# = HASHTAG
#HRVA
Twitter Don’ts
DO NOT SPAM Overposting Business
Connect Facebook to Twitter and Expect it to Run Itself
Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers
LinkedIn Basics
Professional Social Network
Your Professional Portfolio Experience Specialties Recommendations/
TestimonialsMore than just a
place to find work.
LinkedIn Tips
Have a 100% Complete Profile
Ensure that Multiple Email addresses are attached to your account
Seek Strategic Connections Weekly
Write Recommendations Weekly
What is a Blog?
A Blog is whatever YOU want it to be!
Your Blog is your perspective on life
Establish yourself as an Expert
Set yourself apart from the competition
Blog Why??
Blog to capture SEO There are THOUSANDS of
Online Searches, YOU want a piece of that
Blog about: Industry News Hobbies Local Events and News Business improvement
tips
Blog Where??
WORDPRESS.COM
Web Hosted Free Tons of
Plug-ins/Widgets.ORG
Software You Host (ex.
GoDaddy) More Customization More Plug-ins
Traffic is the Key
Your
Blog
Direct Invite
i.e. Biz Card
Social Sphere
Organic Searches
Website
Multimedia Strategy
Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
HOOTSUITE
Updates Facebook, Twitter,
Linkedin, AND Wordpress.com
Scheduled updates to all social networks –tweets,
FB UpdatesUpdate Fan PagesFriend and Follower CategorizationNo Downloading
required
QUESTIONS?
DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com