Journey ReportingSocial Media Best Practices 2.0
by @MistyMontano9NEWS Digital Content Manager
Journey Reporting:Social Media Best Practices 2.0
• Guidelines - clean and simple
• Use - breaking news and day-to-day
• Best Practices - tips and ideas
• Measure - know how well you’re doing
• Resources - read and ask
Guidelines
• Most Important: Think First
• Know your organization’s social media policy - if one doesn’t exist follow existing ethics, code of conduct policies.
• Don’t trust Facebook
• It’s not all about you
• Use only the social networks in which you can invest the time
Guidelines: What to Post• Non-exclusive*/sensitive information about the story you’re working
• Update progress of the story through the day to keep people interested
• Behind the scenes pictures and video blogs to make readers/viewers feel like they’re part of the process
DON’T POST:
- Sarcastic status updates. You and your friends might find them funny, but others might not
- Posts that would offend anyone
- Posts about other stations (examples: their coverage, personalities, encounters, etc…)
Most Important: Think before you post.
Guidelines: Don’t Post
• Sarcastic status updates. You and your friends might find them funny, but others might not
• Critical posts about other journalists, media organizations, your own colleagues (examples: their coverage, personalities, encounters, etc…) STAY CLASSY
Guidelines: Don’t Post
• Personal political views
• Personal religious views
• Inside baseball - the inside jokes of the news team that you have not made public or want followers to participate with you
Best Practices:Expand your brand & reach
• Live by lists in both Twitter & Facebook
• Use apps or tools to make using Facebook and Twitter easier
• Apps in the field: Facebook Page Manager, Tweetcaster, Tweetbot
• Management tools that can schedule posts/Tweets: TweetDeck, Facebook scheduling, HootSuite
Best Practices: The C’sExpand your brand & reach
• Content is KING - Relevant, Visual
• Conversational
• Consistent
• Collaboration
• Community
• Competition
Best Practices: Breaking NewsExpand your brand & reach
• Be aggressive
• Share links, video, photos
• Post updates to see story through
• Use Hashtags - know commonly used hashtags for your beat
Best Practices: Day-to-DayExpand your brand & reach
• Twitter: Continual updates
• Facebook: 2-3 posts
• Ask questions
• Respond
Best Practices: Expand your brand & reach
• Post pictures or upload video on Facebook- you can edit, add updates*
Best PracticesExpand your brand & reach
• Don’t think in teases or headlines
• Use Active words and phrases: Happening now, breaking news, working on, developing, writing, editing
Best PracticesExpand your brand & reach
• CALL TO ACTION***
• Like
• Comment
• Share
• ReTweet
Best Practices: Expand your brand & reach
• Don’t be afraid to try and then change
• Work with others to make it happen: editors, web team, colleagues
• Tweet pictures instead of emailing
Best Practices:Expand your brand & reach
• Be your own pimp. Share links to all your stories.
• Follow Your Colleagues - ReTweet them
• DON’T Share Facebook posts - instead copy/paste/quote & republish on your Facebook
Best Practices:Expand your brand & reach
• Enterprise Stories
• Make a Social Media Plan
• Take photos and record notes of interesting items that can be shared closer to when story is published
• Be willing to share items that don’t make finished piece, speak with manager
• Think about “Inside look” blog to accompany finished article
Best Practices:Expand your brand & reach
• Don’t let links attach to your FB posts*
Measure:Facebook Reach
• DON’T Trust Facebook - policy & algorithms continually change*
• EdgeRank
• Story Bump
• Actors - Last 50 Actors, Chronological
• Artificial Intelligence - just announced in MIT Review.
Measure:Facebook EdgeRank
Infographic by PostRocket
Measure:Facebook Reach
• Story Bump
• FB looking not only at posts made since last time you checked your news feed, but at recent “new-to-you” posts that may be older
Measure:Facebook Reach
• Story Bump
TechCrunch 8/6/13
Measure:Facebook Reach
• Last 50 Actors
• Facebook tracks your last 50 actions you’ve made on FB and uses those actions to decide what you’ll see in the short-term in your news feed
Measure:Facebook Reach
• Last 50 Actors
• The more people interact with your posts - like, comment, share - the more that one post and similar posts of yours will stay relevant to those people and their friends
Measure:Facebook Reach
• Chronological Actors
• FB trying to be more like Twitter - figuring out what is “real-time” posting and show those in chronological order in news feeds
• FB rolling out trends and public posts to some organizations to compete with Twitter SocialTV
Measure:Facebook Reach
• Facebook Page Insights
• Can track reach of each post
• Can find demographics of fans
• Can find out what time your fans are on Facebook
Measure:Facebook Reach
Measure:Twitter Reach: Impressions & Engagement
Measure:Twitter Reach - http://tweetreach.com
Measure:Twitter Reach - http://tweetreach.com
Measure:Twitter Reach - http://twitonomy.com
Measure:Twitter Reach - http://ads.twitter.com
Measure:Twitter Reach - http://ads.twitter.com
Resources• Twitter for Journalists
• Tweet Your Beat and Tweet Sports Beat
• Facebook for Journalists
• Facebook for Business
• Industry websites: Mashable, All Facebook, Social Media Examiner
• Participate in industry chats, ie #JournChat on Monday nights
• Poynter NewsU Webinars
• Find journalists or others to follow: MuckRack
Resources
Journey ReportingSocial Media Best Practices 2.0
by @MistyMontano9NEWS Digital Content Manager
slideshare.net/mistymontanonews
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