Social MediaNow? Or, Never!
Debi Davis – 3D Communications www.debidavisdriven.com
Why Small Businesses Are Interested
• Low barriers to entry
• Economical
• Inherently personal
• Highly customizable
Why Local Businesses Are Interested
• Targeted / Focused
• Responsive
• Flexible
That was thenTHIS IS NOW!
Is Social Media Right for Your Business?
1. Your prospective customers 2. Your marketing strategy
Five questions about . . .
YOUR MARKET
YOUR BUSINESS
3. Your products / services4. Your website 5. Your current customers
Universe
Prospects
Your Market
YouTube, Flickr, Blogs
Universe
Prospects
Community
YouTube, FlickR, Blogs
Your Products/Services
Universe
Your Business
Prospects
YouTube, Flickr, Blogs
Your Customers E-mail
Website
Visitors
Community
Contacts
Universe
Your Business
Prospects
YouTube, Flickr, Blogs
Your Customers E-mail
Website
Visitors
Community
Contacts
The 6 Spheres of Social Media Marketingby Brian Clarkwww.SearchEnginePeople.com
Interest
Attention
Desire
Action
Satisfaction
Can Social Media Be Useful?
• Reputation
• Competition
• Market insights
No Yes NoBut you can still monitor any of the social sites – listen and stay informed about …
Can Social Media Be Useful?
• Reputation
• Competition
• Market insights
No Yes
• Word-of-mouth marketing
• Product launch
• Customer service
+
Yes
What Now?
• Have an online presence
• Monitor (listen)
• Make a plan – a strategy
• Engage
• Measure
7 Keys1. Define your outcome2. Focus on your audience’s needs3. Implement measurable ROI4. Actively participate in discussion groups5. Get in front of the right people6. Blend online and offline social
networking7. Nurture relationships, build momentum
Excerpt from 7 Keys to Creating Social Media Strategy for your BrandBy Eric Tsa (www.DesignDamage.com)June 11, 2009
OnLine
BLOGS
NETWORKS
video
podcasts
Yo
uT
ub
e
SOCIAL WIKIS
foru
ms
communities
facebo
ok
microbloggingpodcasts
NETWORKS
WIKISvideo
CO
NN
EC
TE
D
apps
mobile
comment
CHAT
Prepared and Presented by
Debi Davis
3D Communicationswww.DebiDavisDriven.com