Download - Social Media Monitoring & Measurement for Marketing Intelligence

Social media monitoring & measurementFor marketing intelligence

Mark Farmer@markus64 / @marksyorkPSEWEB: 2014-07-29

Why we’re here● “What gets measured, gets managed.”

- Peter Drucker

● “What gets monitored & measured is what matters.”- Mark Farmer

A few key points● Why Monitor?● Why measure?● How to monitor & measure

Why monitor?● In 2014 your brand is what your customers and

audience say it is.● It’s important to listen to the conversations they’re

having about you and your brand, especially online.● Doing so allows you to identify issues, serve customers,

handle crises, keep tabs on the competition, and more.● All this listening gives you actionable business

intelligence and marketing insights.

Why measure?● Metrics = results.● Since metrics are objective and empirical, they remove

subjectivity, opinion and conjecture from business processes. ● That de-personalizes business processes, which makes

decision-making easier and smoother.● Metrics also keep you honest:

o There are “lies, damned lies & statistics,” but people vote with their clicks. That’s essential in cutting through clutter, noise and anecdotal data.

o Metrics don’t care about politics or opinion, and can’t be convinced to tell another story. They’re unbiased that way.

Mainstream / enterprise dashboards● Salesforce Radian6● Sysomos Heartbeat● Hootsuite● Sprout Social

Free native dashboards● Facebook● LinkedIn● Twitter● YouTube● Instagram (Iconosquare)

Paid platform-specific dashboards

● Hashtracking● Tweetreach● Tailwind● EdgeRank Checker