Download - Social Media Landscape of Aruba - 10 Key Facebook Users Stats

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Page 1: Social Media Landscape of Aruba - 10 Key Facebook Users Stats

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EDWARD M. ERASMUS, MA | ARUBA, AUGUST 2014

10 KEY FACEBOOK USERS STATS

SOCIAL MEDIA LANDSCAPE OF ARUBA

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What we’ve learned so far…

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Social Media is disrupting how we…

• Interact

• Gather information

• Make decisions

• Share and collaborate

• Develop and create

• Do business

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Thanks to social networking:

• Society is moving towards a more

social, collaborative, interactive and

responsive web

• Higher interconnectivity

• Building communities

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So here they are…

10 Key stats of Facebook users in Aruba

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1. Active Users in Aruba

• Currently Aruba has over 64,000 active

Facebook users (July 2014).

• Steady growth in users over the past 4 years.

• Users who own both a FB and a Twitter account,

post 6.5x more content on Facebook than on

Twitter (2013 data).

• Dramatic increase in Facebook Pages (mostly

businesses).

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1. Active Users in Aruba (continued)

Active users for country Aruba by social platform

Sources: Facebook, LinkedIn and Twitter

Facebook is by far the most popular Social networking platform in Aruba

Source: Facebook

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2. Age and Gender of Facebook Users

53% Active female users 47% Active male users

Source: Facebook

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3. Relationship status

38% of users have reported to be single.

Source: Facebook

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4. Education level

70% of users who filled out their education level in their account profile, have reported to have reached a college degree.

Source: Facebook

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5. Use of Device to Access Facebook

(over the past 30 days)

52% of users access Facebook using mobile and desktop devices interchangeably.

Source: Facebook

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6. Facebook Access by Primary Device

(over the past 30 days)

79% of users access Facebook using a mobile device only. 40% of users access Facebook using Android (mobile) platform.

Source: Facebook

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7. Industries Where Users Work

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8. Top 10 FB Page Categories with Most Likes

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9. Top 10 FB Pages with Most Likes

Crown Aruba has over 17,200 likes.

Source: Facebook

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10. Frequency of Activities (The number of times the users performed these actions on Facebook)

The median user liked an average of 17 Facebook pages. The average user liked 8 posts, posted 6 comments and clicked on 6 ads during the last 30 days (average data per user).

Source: Facebook

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More SM stats will be available soon…