The Mourning After: A Case Study of Social Media
in the 3.11 Earthquake Disaster in Japan
Elsa 27.08.2012 Week7
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
• The essay demonstrates that people are increasingly becoming witnesses to various natural disasters with their own specific type of affective cultures dues to the development of social mobile media.
How social media offer new channels for affective cultures?
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
• Capturing, sharing and monumentalizing events• Moving across online and offline worlds into
geosocial terrain• Taking much credit for mobilizing action
e.g. YouTube, Facebook
Hjorth, L & Kim, KY (2011), ‘The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan’, Television & New Media, vol. 12, no. 6, pp. 552-559
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
In what ways social media had impact on the public?
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
In general:• Provide various modes of visual, textual, oral
communication with greater affective personalization
• Provide new spaces for networked, effective civic responses and affective interpersonal responses
• Make the public feel more connected dues to a new sense of collective affective power
In the situation of natural disasters:
• Collecting and disseminate horrific events
• Shaping the affective nature of the event
Hjorth, L & Kim, KY (2011), ‘The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan’, Television & New Media, vol. 12, no. 6, pp. 552-559
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
The Mourning After: A Case Study of Social Media in the 3.11 Earthquake Disaster in Japan
Social Media Intimacy
Social Media creates Intimacy
http://www.youtube.com/watchv=BVb1RRMHZjs&feature=related
• According to Anthropologist Stefana Broadbent (2009), communications to some extent are strengthening our most important relationships.
• “Mobile phones, instant messaging and social networking actually creates new channels for establishing core relationships.”
Broadbent, S (2009), TED Global 2009, Oxford
Social Media Intimacy
Social Media Intimacy
How these impact on the public in terms of building relationships?
Social Media Intimacy
• a cocktail party of social media
• relationships start and are sustained, but not go further
• but your approach is limited with140 characters
Blogs• usually start with
commenting on one’s blog
• seek both interests and similarities
Social Media Intimacy
Emails
• quite intimate in the context of the online world
• offer beyond other types one-to-one conversation without content restriction
Social Media Intimacy
• both bloggers and readers seem to be evolving
• very visual glimpse into who you really are as someone
• probably one day that people will not use their email address anymore
Social Media Intimacy
Social Media Intimacy
• The number of “inboxes” we possess is staggering,
e.g. Twitter, Facebook, Linkedin, Google + messages, Blog comments, Skype, Instagram, etc.
Social Media Intimacy
• The common belief in interacting with more people is inherently better than interacting with fewer people, sometimes no longer convinced.
Social Media Intimacy
• A feeling of intimacy and closeness that doesn’t actually exist.
Social Media Intimacy
• Giving each channel an intimacy rating on a scale of 1 to 10, with 10 the most intimate, how you rate these forms, including Twitter, Blog, Facebook, Skype/Online Chat.
• And then, discuss where have your deepest connections in the online and mobile world been formed?
Discussion Activity
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