By Ashley PalumboMSPC 3050 Social Media
Marketing & Communication
Social Media Innovation
In Higher Education
Embracing Social Media“As social media becomes more integral to students’
lives, educational
institutions are finally catching
on, and catching up.”
- Matt Silverman
* Top 100 Social Media Colleges
People
• Prospective & Current Students
• Alumni • Faculty & Staff • Parents &
Community Members
Where are they most active?
Who are you trying to reach?
Popular Social Media
Facebook Linked-In Twitter0
10
20
30
40
50
60
70
80
90
100
18-2223-3132-4546-6667+
* July 2011 study by Forrester Research, Inc.
Objectives
• Attract Students
• Retain Students
• Enhance L
earning
• Promote School
Pride
• Maintain Connec
tions
• Involve Commun
ity
Why are you using social media?
StrategyWhat’s your social
media policy? “Imagine how the groundswell will change the way
you run your business over the next few years.” - Charlene Li &
Josh Bernoff
TechnologyWhich technologies are most
appropriate?
Creating Conversations
• Ask
Questions
• Offer
Incentives
• Listen &
Respond
• Energize Gro
undswell
“There is no ‘right way’ to engage the
groundswell.”- Charlene Li & Josh Bernoff
Ubiquitous Groundswell
“We can no more stop its move to our handheld devices than we
can stop a landslide.” - Michael Fienan
References • Bernoff, J. And Li, C. (2008). Groundswell: Winning in a
world transformed by social technologies. Boston, MA. Forrester Research Inc.
• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html.
• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities-social-media/index.html. • Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”
StudentAdvisor.com. http://www.studentadvisor.com/top-100-social-media-colleges.
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