Download - Social media guidelines in the pharmaceutical and medical device industries

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Page 1: Social media guidelines in the pharmaceutical and medical device industries

The importance of a Social Media Policy in the pharmaceutical and medical device industries.

Page 2: Social media guidelines in the pharmaceutical and medical device industries

Social Media Policy Case Study

Page 3: Social media guidelines in the pharmaceutical and medical device industries

Social Media Policy Case Study

Page 4: Social media guidelines in the pharmaceutical and medical device industries

Social Media Policy

Page 5: Social media guidelines in the pharmaceutical and medical device industries

Trends and Forecasts Interactive marketing in the US will hit nearly $55 billion by 2014

Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014

The interactive portion of total marketing spending is projected to grow from today's 12% to 21% of all advertising spending by 2014

US Interactive Marketing Forecast

Page 6: Social media guidelines in the pharmaceutical and medical device industries

Trends and Forecasts Top Priorities for Senior Marketers in 2010

Social is a top priority for 45 % of senior marketers

Blogger outreach is considered “important”

by 44%

Half of respondents consider search

optimization “important” and 27% believe it is a top

priority

Page 7: Social media guidelines in the pharmaceutical and medical device industries

Shift in the Pharmaceutical Industry

• Pharmaceutical companies boosted their measured spending on internet media 36% to $137 million in 2008 AdAge

• Industry’s spending on TV, once its de facto media choice, dropped 4.3% to $2.9 billion from $3 billion AdAge

Page 8: Social media guidelines in the pharmaceutical and medical device industries

Medical Device Industry Landscape

Page 9: Social media guidelines in the pharmaceutical and medical device industries

Pharmaceutical Industry Landscape