social media
Marie StillMarketing Director | MRIS
Nobody likes to be sold to, but everyone likes to buy
it’s all about talking
with your consumers not at them
“social media is like
word of mouth, on steroids” Marta Kagan| @MZKagan
But social media is so much more than just a marketing channel…
listen & learnprovide customer supportnetworkestablish thought leadershipcustomer loyalty & retention
listen:RSS FeedsGoogle AlertsSocialmentionHootSuite Tweetdeck
Great, I get why I should use social media, and what I can do using social media, but what now?
set marketing goalsplanjump inanalyze & optimize
track & analyze:Bit.lycli.gsZi.maTwurl.nlBudurl.com
converse:LinkedInTwitterFacebook
Do: Have conversations, track your Tweets, create lists
Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale
Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck
Wanna learn more?http://mashable.com/guidebook/twitter/
If Facebook were a country, it would be the
Third LargestIn the world
friendslikers customization
Wanna learn more?http://mashable.com/guidebook/facebook/
share:flickrBloggingYoutube
Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog
Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)
Check out:Activerain.com, Word Press, Page.ly, Stillisms.com
@MRIS_marie | Stillisms.com | [email protected]
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