1. How to Communicate via Social Media by Kristy Fifelski City
of Reno Web Services Manager Social Media for Government Conference
p.s. Dallas, Texas | March 23-24, 2010 with a minimal budget and
reduced staff 2010 City of Reno, Nevada
2. Most cities dont have a large number of fans cities on &
followers social media with 500+ fans on facebook: 16% followers on
twitter: 9% Penn Fels Institute of Government, Making the Most of
Social Media; 7 Lessons from Successful Cities,
3. Lets get hands-on Set up a blog (and integrate with your
website) Implement time-savers (why we RSS)
4. Well also explore Staff considerations (taking a look at
who, what, how and why in the world) New trends (like direct
content management system integration)
5. Setting up a blog Its so easyeven he can do it. Slogan
/image from GEICO ad campaign
6. WordPress open source blogging software
7. Around the Arch blog
8. the power of the share button
9. now, you dont even need a savvy website to share it
10. Renos YouTube Channel
11. get a government channel Email: [email protected] with
this info: Name of govt, govt department, or agency Your .gov
website URL Account name you've registered on YouTube (username)
Email address youre using to manage the account Any other info
about your plans to launch the channel, and what type of content
you plan to post * May take up to a month for YouTube approval
12. Googles Fiber for Communities project proved that social
media works for cities
13. & cities realized that its ok to have a little fun with
social media
14. Renos gigabit YouTube video
http://www.youtube.com/watch?v=pVT2tHI96x8
15. Some of the best videos arent the ones that took the most
preparation
http://www.youtube.com/cityofreno#p/c/45FBE0D6C4E1D603/0/5c_S8nT
SoEM
16. YouTube video playlists automatically post on website
17. Reno on twitter
18. Reno on facebook
19. lets talk more about staffing considerations
20. CMS integration
21. excellent report for city governments just getting
started
22. where to get numbers -
facebook.com/press/info.php?statistics -
en.wordpress.com/stats
23. Contact me Kristy Fifelski Web Services Manager City of
Reno, Nevada [email protected] 775-785-5818