Social MediaCIO Forum

June 3, 2010Charlotte, NC

Business in 140 Characters or Less

The PanelTerry Bledsoe

CIO, Catawba County Government

Chuck MuscianoVP &CIO, Martin Marietta Materials

Sandy PisitelloVP of IT, Lash Group

John Sanchez Infrastructure Manager and Social Media Enthusiast

Coca Cola Bottling Co. Consolidated

Socialthe

communication medium of

choiceInfo-Tech Research Group

Social networking is now

more popularthan e-mail*

Global time spent on social media is up

82%over last year*

Last year, Tweets grew

1400%Facebook’s greatest

growth has come from people aged

35-49*

*Source: Nielson Online

Every minute,

24 hoursof video is uploaded

to YouTube

LinkedIn has users on

every continentMedia

Twittera decent stand-in for

public opinion polls

Carnegie Mellon University

Who

Info-Tech Research Group

31%

50%

50%

53%

54%

55%

65%

78%

100%

69%

50%

50%

47%

46%

45%

35%

22%

0% 20% 40% 60% 80% 100%

Primary Industry

Manufacturing

Wholesale/Retail

Healthcare

Trans/Utilities/Comms

Financial Services

Business Services

Government

Education

Implemented Not Implemented

In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc.“ ”

N=134

Is Using Social

Media?

Social Networks create the Friend-of-a friend (FOAF) trust model

Organizations need to be aware of the fact that customers are more likely to trust an opinion of a product or service of someone within their FOAF model than statements made by the company itself.

Info-Tech Insight:

Influence Rippleshttp://darmano.typepad.com/logic_emotion/2006/08/influence_rippl.html

Info-Tech Research Group

Set Goals When You Start

Info-Tech Research Group

Area of OpportunitySocial Media Goals

Marketing Build a positive brand image

Marketing Increase mind share

Marketing Gain customer insights

Sales Increase revenue per customer

Sales Acquire customers

Sales Gain customer insights

Service Increase customer retention

Service Increase customer satisfaction

Service Reduce cost of serving customers

Meet

Gavin“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

2000 to 2008 Age 18 to 44

-8000

Info-Tech Research Group

Domain Opportunity Facebook Twitter LinkedIn YouTube

Marketing

Building Positive Brand Image Increasing Mind Share Gaining Customer Insights

Sales

Gaining Sales Insights Increasing Revenue Customer Acquisition

Service

Customer Satisfaction Increasing Customer Retention Reducing Cost of Service

ProvenUseful*

Potentially Useful

*Proven useful by statistical analysis of real-world implementations

Not

Created Equal

Social Networks

BLOGS

Empower the People

Hashtags

Crowd Sourcing

TwitterFall

#cio140

YesBUTwhat is Catawba County doing?

Social MediaCIO Forum

June 3, 2010Charlotte, NC

Presentation at:Catawba County Technology Presentations

Social MediaCIO Forum

June 3, 2010Charlotte, NC

Business in 140 Characters or Less