Social Media and Marketing Contemporary Issues in Marketing 420
MKT
Slide 2
Slide 3
Social Media Social media is the use of technology to
co-create, know, like, and trust.
Slide 4
Social Media 18 reasons to use them
Slide 5
Social Media Facebook Twitter Blog YouTube Linkedh
Slide 6
Benefits of Social Media Marketing tools Sharing interests
Public Opinion No Limitations
Slide 7
Social Media The top are :Facebook, Twitter. And Linkedh The
top are :Facebook, Twitter. And Linkedh Growth in Sep. 2009: Growth
in Sep. 2009: F 210% F 210% T 600% T 600% L 85% L 85%
Slide 8
Social Media YouTube: 75 b video to 375 m visitors YouTube: 75
b video to 375 m visitors Flicker: host > 3.6b images Flicker:
host > 3.6b images
Slide 9
Social Media 4 Cs Content + Context + Connection + Community =
Social Media Marketing
Slide 10
Social Media Its important to have a new media strategy
attached to your new media tactics
Slide 11
Social Media Open up SM access points. These points can be
levreged
Slide 12
Social Media Your primary website or blog is the tool that ties
all of your social media activity together. Your activity on social
media sites or spokes functions primarily as a way to lead
prospects back to the much more fully developed content that
resides on your website.
Slide 13
The hierarchy of social marketing
Slide 14
5 tips for getting more from social media marketing Integrate
Amplify Repurpose Generate Leads Learn
Slide 15
Blog a blog is software that allows anyone who can type to post
content to a website or blog home page
Slide 16
Blog a blog is software that allows : Readers to make comments
and add content. Readers to subscribe to the content so that they
are automatically notified Search engines to receive notice or
pings whenever the content is updated.
Slide 17
Blog A blog is your ticket to creating: Content Context
Connection Community
Slide 18
Blog The best way to start blogging: Monitor a group of
relevant blogs Comment on a group of relevant blog Create you own
blog
Slide 19
Facebook has become the most widely recognized name in social
networks. Social networks allow people to join, and friend members
or invite others to join and then share and exchange
information.
Slide 20
Facebook 3 ways for businesses to get a return from Facebook
Facebook applications for business professionals Using Facebooks
Twitter-like tagging feature Using Facebook ads for content
awareness 5 tips for getting more from Facebook
Slide 21
Your profile is the starting point for Facebook
Slide 22
Creating your Facebook Fan Page
Slide 23
Facebook Features Custom tabs mean custom landing pages
Tricking out Boxes with FBML app Facebook applications for business
professionals Using Facebooks Twitter-like tagging feature Using
Facebook ads for content awareness 5 tips for getting more from
Facebook
Slide 24
Twitter Twitter is a free service that allows anyone to say
anything to anybody in 140 characters or less
Slide 25
Twitter How do I use it? Why would I use it? Some basic Twitter
terminology Who do I follow? Filtering Twitter to make it make
sense
Slide 26
Twellow: is like a Twitter phone directory that sorts people by
industry. This can be a great way to find people in your
industry.
Slide 27
Twitter Search: This little tool allows you to monitor anything
you can search. I use it to see whats being said back to me
Slide 28
Twitter Advanced filter and allows you to set up searches on
your name, company name, brands, competitors, all the basic stuff,
so you can monitor your business and reputation and even know when
people are replying to your tweets.