The Social Media Realm

Business in a New World

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•USENET(1979)- The first online server that linked people of similar interest.

•SixDegrees(1999)- First modern social networking site. Unfortunately no one understood the concept.

• Friendster (2002)- Friendster caused a social network boom, and resulted in a self-destruction of the servers due to high traffic.

Evolution of Social Media

Gossip Print USENET SixDegrees Friendster Overload

Present Day Social Media

• Currently over 300 known and active social networking sites.

• Social Media has created platforms for communication across barriers easy, and cost efficient.

• Most popular Sites

• Facebook- Social Networking

• MySpace- Social Networking

• LinkedIn- Professional Networking

• Twitter- Real-time status updates

• Flickr- Photo Sharing

• YouTube- Video Sharing 3

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Self-directed Learning

Self-directed Wealth Creation

Self-directed Wellness Management

Self-directed Marketing

Self-directed Career Acceleration

You Always Have Options

Hmm…

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•Facebook currently has over 200 million users. (Predicting upwards of 350 million by 12/09)

•LinkedIn currently has over 35 million professionals creating contacts.

•Advantage•Create connections

• Increase Branding at minimal cost.

•Easily integrated with other media outlets.

•Disadvantage•Lose control over information.

Facebook/LinkedIn

Socializing to build the future.

Social and Professional Networking Host Sites.

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•Advantages

•Real-time Personal or Corporate Status updates.

•Capabilities of utilizing Twitter for direct/indirect marketing with customers or followers.

• An internal communication network.

•Disadvantage

•Can become burdensome everyday activity.

•If not updated regularly, Twitter can be detrimental to Corporate/Personal branding.

Twitter

Social Microblogging Site(140 Characters Max. Status)

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• Over 90% of the videos are user generated and simple in structure.

• Advantages

• Great video hosting tool for marketing and promotion.

• User creates a personal or corporate profile containing more information about the videos.

• Easily uploaded to any website, Blog, or Media player.

• Disadvantage

• Comments can be made on the videos that would need to be filtered by the users.

• Videos can easily be stolen and re-edited by third-party users.

• Not much interaction between the users.

YouTube

Social Video Host site

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• Similar to the traditional journal/diary.

• 51.3 million active blogs worldwide.

• Advantages

• Blogs are personally monitored and currently have no set law/guide to content production.

• Promotes Dialogue through user “comments” and author “responses”.

• Offers an outlet for anyone to voice their opinion about a topic they hold a passion for.

• Disadvantages

• Can become a double edged sword if the content is not monitored correctly.

• There is a lot of competition in the “Blogosphere” and without consistent activity any blog can fail.

Blogs

The Online Journal or Diary

Flickr

• Online photo galleries

• Over 6,300 uploads per minute!

• Advantages

• Quick Photo sharing and uploading.

• Accessible from any computer.

• Easily Embedded onto other sites.

• Compatible with all all major platforms.

• Disadvantages

• Photos become property of Yahoo and Flickr.

• Photos can easily be stolen and altered.

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Web Photo/Video Host Site

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Feed the Machine

Social Media tools to help create a world wide rave.

S.E.O

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•Cost Effective- Social Media is a inexpensive marketing outlet that compliments the hard times we are facing.

•Generational Bridge- Technology has created a gap between Gen Y and previous generations.

•Easily Manageable- Web tools allow for simultaneous site management in a quick/easy fashion.

• Interaction- Allows users to communicate on a broader platform.

General Advantages of Social Media

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““Once a new Once a new technology rolls technology rolls over you, if you’re over you, if you’re not part of the not part of the steamroller, you’re steamroller, you’re part of the road”part of the road” – – Stewart BrandStewart Brand