SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic
A Practical Ecommerce and HubSpot WebinarJanuary 12, 2010
Armando Roggio
Contributing Editor
@ecommerceboy
Jeanne Hopkins
Director of Marketing
@jeannehopkins
The Medium is the Message
Webinar Agenda
• Blogs/Value Content
• Microblogs, i.e.; Twitter
• Social Networks, i.e.; Facebook, LinkedIn
• Sharing Sites, i.e.; YouTube
Nature and Behavior
• Permission centric marketing,
• Customer focused not company focused
• As much about listening is as important as doing
• Scalable
• Engage,
• Listen,
• Respond and trust,
• Invest,
• Measure
Blog and Value Content Goals
• Increase site traffic
• Create content for other social media activities
http://blog.yourstore.comhttp://www.yourstore.com/blog
http://blog2.yourstore.comhttp://www.yourstore.com/blog2
Blogging To-Do List
• Get a blog
• Commit to post regularly
• Commit to listen for 10 minutes a day
• Commit to respond (comment on other’s posts)
• Commit to measure for one year
• Commit to have more then one blog if, needed
Questions About Blogging
Microblogging Goals
• Get followers
• Get retweeted
• Increase site traffic
@skateboardscom
Microblogging To-Do List
• Get a Twitter account
• Follow everyone who follows you
• Use Twitterfeed, Ping.fm, or Facebook to post for you
• Commit to read ten tweets each day
• Retweet and respond for 10 minutes each day
Questions About Microblogging
Social Networking Goals
• Get fans
• Integrate with your blog and/or store
• Create an application
• Drive traffic to your store
Social Networking To-Do List
• Get a Facebook page
• Get a LinkedIn Account
• Add an RSS feed from your blog/store
• Connect your Facebook page LinkedIn account to your Twitter account
• Commit to developing at least one simple application this year
• Commit 30 minutes a day to posting and reading on Facebook or LinkedIn
Questions About Social Networking
Sharing Goals
• Create reusable content
• Drive traffic to your store
Sharing To-Do List
• Get a YouTube and Flickr accounts
• Launch a Flickr contest
• Create at least one YouTube video each month
• Post your images and videos– On your blog
– On your store
– On your Facebook page
– In your Twitter Feed
Questions About Sharing
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