Social Media@
Joe HadfieldUniversity Communications
Universities in Utah with the most Facebook fans
Brigham Young University 267,246
University of Utah 96,849
Utah State University 36,716
Bragging Rights
Two Important SM Trends• Content needs to be mobile friendly• Parents are on Facebook, students are on Instagram
Mobile trend: 2012 Stone Cold Sober post
Simpler image in 2013
Bigger ripple effect
Trend 2: Parents are on Facebook, students are on Instagram
Parents are on Facebook…
…Students are on Instagram
Social Media Awards: http://byusmawards.tumblr.com/
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