Download - Social Insights 2014 Hong Kong - Ralph Szeto, CMRS

2014 All rights reserved

Mar 4th ‘14

CMRS Digital Solutions Limited reserves all rights on all the information contained in this document

Welcome to Hong Kong


What’re we baking today ?

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Happy birthday Pan Cake !

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A digital and social media

communica0ons consultant since 2008

Enabling brand communica/on excellence in digital space

From guiding principles, insights to

user engagement

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Our achievement

“Social Media Agency of The Year” (May 2013 & Nominated Finalist in 2014)

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Insight – Start from where ?


Insight – Five Principles in Y14

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#1 Web + Mobile : Not Device Dependent

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#2 Always-On #2 Always-On

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#2 Always-On #3 Width & Depth

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#2 Always-On #4 KPIs : Varied by Disciplines

Social Media

Product/ Service

Promotion

Customer Service

Human Resources

Public Relations

Branding


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#2 Always-On #5 Co-relation with other media

“You Who Came From the Stars”


•  Email •  SMS •  Other

messaging channels

•  Forum •  Blog •  News (web,

mobile & social media)

•  Web site •  Mobile app/ site •  Interactive kiosk

•  facebook fan page

•  facebook App •  Other social

media sites

Engagement Branding

Customer Relation

Word-Of-Mouth

Corp

Customer Digital Touch Points

User generated

content

Produced content

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Social media in 2014

2012-13 2014

Growth Engagement & monetization

Social for social sake Social for business sake

Sporadic social Integrated across channels

Follow email & direct marketing Learn from email & direct marketing

Mobile…it’s coming Mobile...it’s here

Customer Service ? Social + CRM

Listen Insight

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CMRS business contact

Mark Chan Ralph Szeto Managing Partner Managing Partner

+852 2806 1909 +852 2806 1998 [email protected] [email protected]

www.cmrs.com.hk