Econsultancy.com | 1 Digital transformation
The top social media fails and
how to avoid them
Econsultancy.com | 2 Digital transformation
5 key take away’s for you to consider
1. Its just social not social media.
2. Social technologies amplify social behaviors that have always existed
3. Social ‘fails’ apply to us personally as well as to our businesses
4. Social ‘fails’ run deeper than you think
5. What you can do so you’re not next (or how you get better if you are!)
Econsultancy.com | 3 Digital transformation
Defining social
Websites and applications used for social networking (Wikipedia)
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration (Whatis)
Econsultancy.com | 4 Digital transformation
Defining social
With social media, I think there’s a literal definition concerning the media that people create and share online.
But there’s also the notion that social media is about the technology that facilitates individuals and groups of people to connect and interact, create and share. Unlike other software that works fine with a single user, social media applications and websites work better the more people there are using them. Technology that facilitates collective wisdom, engagement, creation and sharing – that’s what I consider “social media”
Lee Odden
Econsultancy.com | 5 Digital transformation
Defining social
Oracle Study Reveals 97% of Executives Place High Importance on Becoming a Socially Enabled Enterprise
Oracle defines a socially enabled enterprise or social business as
“an organization with social capabilities woven into the fabric of its daily business operations, from consumer marketing and sales, to customer service and research, to employee communications and collaboration”
Econsultancy.com | 6 Digital transformation
Shifting sands
Generation Y
Econsultancy.com | 7 Digital transformation
Born digital
Econsultancy.com | 8 Digital transformation
Generation C
Not bound by age – anyone who has crossed over to the digital lifestyle
• Always on• Mobile• Global• Create and share• Go to friends first• Very social• Experiences beat ownership• Highly demanding• Very ME orientated
Econsultancy.com | 9 Digital transformation
Econsultancy.com | 10 Digital transformation
Your personal social
“With advancements in digital technology, the world is becoming more transparent, and you can’t fake it until you make it anymore”
Porter GaleYour Network is your Net Worth
Econsultancy.com | 11 Digital transformation
Personal first world fails
Econsultancy.com | 12 Digital transformation
Econsultancy.com | 13 Digital transformation
Lufthansa – empowerment?
Econsultancy.com | 14 Digital transformation
Swedish tourist board. Who needs control?
Econsultancy.com | 15 Digital transformation
HMV. People matter?
Econsultancy.com | 16 Digital transformation
HMV. People matter?
Econsultancy.com | 17 Digital transformation
What you can do so you’re not next (or how you get better if you are!)
Econsultancy.com | 18 Digital transformation
Top Social Media Fails
How to Avoid Them
Econsultancy.com | 19 Digital transformation
We’ve been connecting marketers to customers and influencers through
quality content since 2007.
[confidential]
Econsultancy.com | 20 Digital transformation
How Do You Transform
Start with listening Understand your strategy Don’t think just of your goals but what is the
purpose of the people you are trying to reach? Gen X and Y – Red Bull – creating purpose externally,
Compliance and guardrails in place Trust and transparency “Trust is the New Currency”
Econsultancy.com | 21 Digital transformation
Start with Listening
Econsultancy.com | 22 Digital transformation
Understanding Strategy
Econsultancy.com | 23 Digital transformation
Creating Online Purpose
Econsultancy.com | 24 Digital transformation
Compliance and Guardrails
Econsultancy.com | 25 Digital transformation
Trust and Transparency
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