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Social and YouNavigating new media and your business
@Canpagesfacebook.com/Canpages
EVERYTHINGYOU
KNOWIS WRONG
YOU HAVE PRECISELY
37.5% OF MY ATTENTION
HAIRIS LIKE, SO
OVERRATED
OK, fine, starting the actual presentation now ….
Why are we talking about social media?
On the internet, EVERYBODY knows you’re a dog
Even if they’re wrong
Mostly because of what we loosely call “social media”
Let’s learn a bit about ourselves …
What we’re going to talk about• The evolution of omniscience– AKA the dataverse– How people know which data is worth paying
attention to
• The future™• 4 practical, simple steps• Radical solution
In the beginning, the dataverse had no independent existence
You paid attention to what chief Ug said… as long as Ug was
around
All of a sudden, the dataverse had an independent existence
Even if it wasn’t very portable
And it could rot in wet environments
And could only be accessed by trained & expensive
professionals
In all written media … books …
We paid attention to what old dead guys had written
(yeah, mostly guys)
We paid attention to words in BIG BOLD LETTERS
We paid attention to stuff with good ratings
The internet changed everything … but not right away
We (a couple thousand of us) paid attention to ANY website
But there started to be a lot of them
We paid attention to websites in the internet phone book …
the directories
We pay attention to stuff that ranks well in Google
We pay attention to things our friends talk about
We pay attention to things our friends like
In the new Facebook, sharing isn’t a choice … it’s the default
So essentially, we’re back to what Ug said …
With the small exception that a LOT more people can
read/find/search/comment/share/add/edit/reply
And, everything you say is saved forever …
What does that mean for your business?
2.1B internet users1.5B on social networks
800M on Facebook200M+ on Qzone200M on Twitter
100M+ on RenRen
It means our entire culture is moving online
What does that mean for your business?
Everything I could hope for but Postman made me sign for it at the post office. Such Hassel!
http://reviews.ebay.ca/Wackiest-Neutral-amp-Negative-Feedbacks-Ever-Left_W0QQugidZ10000000003239596
Ordered makeup & revd quickly. But brother says I am still ugly. Product obviously does not work!
Excellent communication, but seller didn't poke holes in box before shipping kitten.
Item arrived broken and does not work. I still believe in Jesus Christ though!
But there is a more important implication …
Boring stuff dies
Unremarkable stuff dies
Irrelevant stuff dies
And … if you’re not visible, you don’t exist
So … what can you do about it?
First, claim your space … (personal & brand)
Really?
Claim a bunch, pick 2 or 3
Start gentle engagement … mostly listening. Feel your way
through.
While you’re at it, claim and/or set up your profile on
directories
Now make certain all the info is synchronized
And link up all your profiles, with links back to your website
also …
Now your feet are wet
Second, evaluate your brand
Your brand is you
Your brand is what you do
And …
What people seeWhat people like
What people tweetWhat people stumbleWhat people review
What people talk aboutWhat they +1
This has always been the case
But now the message is amplified
And long-lived
Remember those 2 or 3?
Third, feed 2 of them
But pay yourself first!
Remember: interesting, remarkable, relevant
Now you’re feeding the data monster
Why?
2.1B internet users1.5B on social networks
800M on Facebook200M+ on Qzone200M on Twitter
100M+ on RenRen
We go where the clients are
And …
Finally …
Fourth … set up some monitoring
So … where are we?
In the global village
Everyone knows you get drunk on Fridays
And spend too much time at the widow’s cottage …
Radical transparency is thefuture …
Radical openness
Radical visibility
Radical conversation
Radical brand
Radically social
Radically discoverable
Radically sharable
Radically viable
Social and YouNavigating new media and your business
@Canpagesfacebook.com/Canpages
Backup slides
• Whatever happens, under any circumstances, do NOT let anyone see the following slides
• Ever• Did you not hear me?• I said ever• NO I don’t mean never!• Whatever, you know what I mean
HI. SOCIAL ROCKS.GOODBYE.
NOW I HAVE 92 CHARACTERS LEFT.
LUV ALL M LIL MONSTERS
XOXOXO HRU 2NITE?
Data traded universal accessibility for longevity (and
exclusivity)
Mass media returned universality of consumption but consolidated creative access in
the hands of broadcasters
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