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You’ve heard of Snapchat by now, but if you’re over the age of 25 there is a good chance you’ve never used it*. Maybe you aren’t sure how it works or can’t quite see the point. For arBsts looking to target younger fan bases, though, Snapchat can be a fun place to connect with fans and stand out
*Snapchat by the Numbers, hFp://www.omnicoreagency.com/snapchat-‐staBsBcs/
Introduc3on
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Who’s It For Regular Snapchat users are... …Young • 45% are between 18-‐24 • 71% being under the age of 34 …Female • 70% of users are women …and dedicated • Around 100 million users are acBve everyday • 65% share their own snaps • More than 800 million photos and videos are uploaded every day
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Pop EDM
Rap R&B
Who’s It For Remember when Pinterest first launched and everyone was trying to find a way to use it, even though it didn’t make sense for most? Ask yourself this: Are my fans on Snapchat? If they aren’t, then focus your efforts on the pla\orms they are using.
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Snapchat works off of taps and swipes and very liFle text. This can make giving wriFen instrucBon tricky, so we’ve put together a key to help you understand how to use or find a feature.
How It Works
Tap this spot or icon
Swipe in this direcBon
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Ge`ng Started Checklist ü Tap the ghost to
customize ü Create a username ü Add an image to your
snapcode ü Customize se`ngs
How It Works
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Ge`ng Started Checklist ü Set snaps and stories
to “everyone” ü Turn on filters and
make sure locaBon services as enabled
How It Works
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Snapchat works a lot like Instagram. Open the app and take a photo or short video. Then, either send it directly to specific people or add it to your general feed (or, in Snapchat lingo – your Story).
How It Works
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You can also submit to a Live Story. Live Stories are curated collecBons of snaps happening in a specific locaBon or about a certain event. You must enable locaBon services to contribute to Live Stories.
How It Works
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The basics of Snapchat are simple: take a photo or video and share it. …you didn’t think you’d get off that easy, did you? Like any social pla\orm, Snapchat has its own best pracBces. The following slides will help you create quality Snapchat content.
Snaps “Okay…how do I do this well?”
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Snapchat is the least serious of the social pla\orms and their fun photo features help to enhance the lighthearted, silly quality to the best content. Aler taking your photo or video, try some of the following edits.
Snaps Enhancing Photos
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Swipe up to change the text style. Then double tap your text to choose a different color.
Snaps Enhancing Photos
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Emojis get the sBck treatment in Snapchat. Try adding some to your photo instead of just including in a text capBon.
Snaps Enhancing Photos
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Swiping to the side shuffles through an assortment of filters like photo effects and locaBon and event tags. To stack filters, hold your finger down on your first choice while conBnuing to swipe through.
Snaps Enhancing Photos
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You’ve goFen the hang of the basics. Now it’s Bme to make sure you’re ge`ng all you can out of Snapchat.
Best Prac3ces
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Stories are a lot like a DVR – everything you post will be available for 24 hours so fans can (binge?) watch at their leisure. Share snaps whenever you have a moment that deserves capturing.
Best Prac3ces Frequency
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Snaps can last for a max of 10 seconds and once they’re viewed, they’re gone. What do people want to see on Snapchat? ü Candid content ü Humor
Best Prac3ces Types of Content
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Snapchat feels more inBmate than other socials: • Short format • Self-‐destrucBng posts • Lack of pre-‐shot edited photo perfecBon.
Best Prac3ces Candid Content
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Snapchat’s closest relaBve might be Vine. It’s a place where humor and creaBvity trump even the most carefully craled photos and videos.
Best Prac3ces Humor
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Snapchat isn’t the place for… X Formal promoBonal materials
Instead, show a snap of an actual CD or a store a fan can visit
X Previously shot, edited photos or videos Instead, tease videos with behind-‐the-‐scenes snaps
Best Prac3ces
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Need some ideas to get started? PosBng regularly but looking to get more creaBve? Here are some examples of ways to use Snapchat.
Ideas
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Fans can see if you’ve opened their snap. Try asking for snaps of them listening to your album or singing along to their favorite track. A quick view on your part will make a fan’s day!
Ideas Request Fan Snaps
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Snapchat can be a place for interacBon. Invite your fans to send snaps directly to your account and share favorites on other socials.
Ideas Share Fan Snaps
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…or just share your own! Video and photo snaps can be saved by tapping the download buFon. Share your best snaps on Facebook, TwiFer, or Instagram for further reach.
Ideas Share Your Snaps
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We now know that Snapchat isn’t the place for formal promoBonal photos and sales pitches. Try ge`ng a snap of a CD or LP actually in a favorite store.
Ideas PromoKng a Release
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Share a short video of a track pulled up in Pro-‐Tools or a test pressing spinning. Even beFer, send it directly to super fans for an exclusive experience.
Ideas Tease a Track
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A favorite of the YouTube community! Invite fans to ask quesBons via Snapchat. Answer directly to select fans or add answers to your Story so fans can view them all.
Ideas Q&A
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At the moment, Snapchat has the least robust analyBcs opBons of any pla\orm. You can, however, see how many Bmes your story was viewed or screenshot-‐ed by tapping the three dots next to “My Story.”
Analy3cs Measuring Success
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