What is SNAP Supplemental Nutrition Assistance Program Formerly
the food stamp program http://www.nyfarmersmarket.com
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Why accept SNAP? http://www.nyfarmersmarket.com Compliments the
FMNP program with a wider range of eligible products 46 million
Americans receive SNAP benefits NYS distributes over $5 Billion in
SNAP benefits annually SNAP adds customers and sales to your
farm!
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What is Market Link http://www.nyfarmersmarket.com Complete
technology solution for farmers and markets. Smartphone, card
reader and blue-tooth connected printer Nationally negotiated rates
with third party processor USDA support for operational fees
Expedited applications
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Eligibility Free Terminal Program Direct marketing farmer
Participating in at least one market that is not already SNAP
authorizedOR Farmers market not currently accepting SNAP Eligible
for Support from NYS program: Direct marketing farmer Farmers
Market CSA Mobile Market
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Free Terminal Program: Fees & Commitments Year 1Year 2Year
3 iPhone with card reader$0 Wireless data service (2 years) $0 From
$30/month* Annual fee for payment processing (1 year) $0$120
License Fee for MobileMarket+ application $0 $100 Transaction fees
SNAP: 15 cents per transaction Credit & debit: 1.79% of sale
plus 15 cents Total $0$120$220 * Varies based on provider (Verizon,
AT&T, TMobile, etc.)
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Options and Commitments OptionsCommitment
http://www.nyfarmersmarket.com Provide your own phone for full 3
years of fees covered iPhone Android iPad Mini iPad 3 year
commitment to WorldPay Early termination fees apply
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NYS Program adds on: Training Promotional materials
www.nyfarmersmarket.com/ebt Signage Tokens Fee reimbursement:
Transaction fees ((SNAP only) Annual processing fee Annual
licensing fee
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Where can you use the equipment? http://www.nyfarmersmarket.com
Anywhere that makes the most sense to you! Farmers market Can be
used simultaneously with tokens Farm stand PYO CSA programs Cannot
accept prepayment greater than 14 days in advance, nor membership
or delivery fees CANNOT be used for SNAP with online sales!
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SNAP Eligible Products All fruits and vegetables Meats, fish
and poultry Cheese and all dairy products Eggs Baked goods
Processed foods Maple/honey/cider/juices Herbs plants and bunched
Plants and seeds that bear food Ineligible Products: Non food
productsNon food products Wine & alcohol productsWine &
alcohol products Hot foodsHot foods Foods meant to be eaten on
siteFoods meant to be eaten on site
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Debit and Credit http://www.nyfarmersmarket.com This is a part
of the MarketLink package Fees are your own, no reimbursement No
monthly minimums
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Grow Sales with Electronic Payments Community Merchants USA,
reported in Forbes Magazine that only 27% of sales today are
completed in cash. Cash sales are estimated to drop to less than
23% in the next four years. Another study shows that the size of a
sale can increase as much as 40% when using a credit card. Do
business the way your customers want to do business
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How do I participate? http://www.nyfarmersmarket.com You must
have an email address that is being used! Complete the USDA FNS
Retailer application Requires copies of drivers license, Social
Security card, business license of some sort Complete the WorldPay
Customer Processing Agreement Requires banking information
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Two ways to go through the applications:
http://www.nyfarmersmarket.com 1) go to
www.marketlink.orgwww.marketlink.org Instructions are available to
help you through the application process 2) Phone appointment with
Federation and do apps over the phone Completed apps emailed to you
for signature and submission
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Terminal Set up http://www.nyfarmersmarket.com Once approved by
USDA and after you have completed and submitted the WorldPay
application, you will receive your new iPhone from Mobile Market+
Unpack and charge your iPhone Use the Quick Start Guide to prepare
to accept transactions Training by Market Link Team: Terminal set
up Terminal usage
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Your responsibilities Maintain adequate funds in your checking
account to cover fees Reconcile your account monthly Farmers market
mandatory training via webinar Farmers must accept payment ONLY on
SNAP eligible products Treat SNAP customers with dignity and
respect Be prepared to accept SNAP payments throughout the market
hours, each market day
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Whats coming? http://www.nyfarmersmarket.com Farmers Market
Coalition USDA Supported assistance to markets with expiring
equipment SNAP-authorized farmers markets and direct marketing
farmers (who sell at one or more farmers markets) are eligible for
funding if they became authorized before Nov. 18, 2011, AND fall
into one of the following categories: A. They do not currently
possess functioning EBT equipment; OR B. They currently possess
functioning EBT equipment, but received that equipment before May
2, 2012. Visit www.fmctoolbox.org for eligibility (Feb
17)www.fmctoolbox.org Mini-grants to build EBT programs (no date
set yet)
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Questions? http://www.nyfarmersmarket.com
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Contact us today! The Farmers Market Federation of NY provides
SNAP assistance to all farmers and markets in NY State
http://www.nyfarmersmarket.com