Social Business Unplugged
less tech – more leadership
Kasper Risbjerg @KasperRisbjerg
Erik Korsvik Østergaard @ErikQstergaard
#smwsocbiz
why
content
less tech – more leadershipcompetitiveness through adaption
leadership through socialising
leadership through brand value
where are we today? how to get started?
social business
April 18, 2023© ProActive A/S
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competitiveness through adaption
Berlingske Politiko, 23-Feb-2013Bjarke Møller, Chief Editor, ”Mandag Morgen”
The most competitive companies are able to compete in spite of high prices and high wages, and they are quicker to adapt and develop new products and service solutions that provides consumers more value and better customer experiences
”
April 18, 2023© ProActive A/S
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female shift in leadership style aging workforce
volatile markets radical sustainability
urbanisationempowerment through connectivity
globalisation
the resilient organisation
leadershipculturepeople
systemssurroundings
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Steen Hildebrandt Lars Kolind, Jacob Bøtter
UNBOSSthe purpose driven organisation
everything is purpose drivenyou have influence on solution and approach
everybody is involvedwe use mechanisms, not structures
organisations that survive are more adapting, innovating, engaging
Gary Hamel
(YouTube: Reinventing management for the 21st century)
competitiveness through adaptaility
Kilde: CIPD Hackathon report, 2013, fra ”the MIX”: Hacking HR to build an adaptability advantage
leadership and soc bizare catalysts
social business
leadership through socialising
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leadership through socialising
Source: Simon Sinek
establish a circle of trust and safety
it has to make sense
purpose
product
team
you
purpose driven leadership with #unboss
© Erik Korsvik Østergaard 2013
social business – unplugged
authentic and transparent
trust, care, motivation, involvement
long-lasting commitment
ready for change
social businessthree business cases
• communication, dialogue, culture, leadership
• expertsystems, q&a, crowd sourcing
• single/douple-loop learning, infused BPM
?!
social business – plugged
present and transparent
involving and real-time
integrated and available
be present, oftencreate relations and broadcast resultsvisualise support and helpshare experiences support collaboration and sharingsupport rating and commenting
TO-DO
leadership and soc biz saves money
social business (un)pluggedhappier, motivated employees
less sick leave
higher employee retention rate
agile and adaptable organisation
better risk management
19
poll
my organisation deliberately nurtures leadership through …
less tech – more leadership
April 18, 2023© ProActive A/S
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leadership through brand value
we want loyal customers
social media refers to interaction among people in which they create and share information in virtual communities
Source: Wikipedia
brands are a natural community of people identifying with each other with a shared set of beliefs
a social business is an organization that is more open, transparent and participatory in conversations and activity that defines markets
overlap?
HINT: people
employee advocacy converts 7x as muchas traditional digital marketing
Source: IBM
Source: The Most Powerful Brand on Earth
advocacy = sales53% of change in sales can be attributed to advocacy
don’t be social for the sake of socialsocial media is about relationship
Source: IBM – The Customer-activated Enterprise
business cannot just be customer-centric, they must be customer-activated - it's just table stakes
executives are struggling – we are to blame
52% of top executives are
informed, engaged and aligned with social
strategy
26% have a hollistic social business
approachSource: Altimeter Group
consistent, predictable, rigid, tightly controlled, homogenous
diverse, dynamic, exciting, individualized, chaotic, uncontrolled, unpredictable
which would you rather be?
a new powerful exchange is taking place
250+ IBM senior experts & execs in Select Program
5,000+ IBM experts in Forward Thinker Program
430,000+ IBMers trained on social media
61,000,000+ IBMer social media connections
+141% reach +157% engagement+177% amplification
what matters is the right network
establish an environment of trustthis is the step where most organizations fail
Source: Simon Sinek
when you have trust and you get that trust in place throughout the company, people are empowered – people are free
- Angela Ahrendts, former CEO of Burberry, now SVP at Apple
In today’s world you can only control the narrative of a brand by focusing on (real) purpose and values
41
poll
which of the following outcomes can you attribute to your social business program in the last 12 months?
less tech – more leadership
April 18, 2023© ProActive A/S
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where are the organisations?
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where are the organisations?
less tech – more leadership
they know, they need to act
leadership + talent management is rising
delegation leads to faster decisions and better adaption
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where are the organisations?
HR has benefited twice as much from internal socbiz as rest of the organisation
Networked Business Factbook 2012/13
modern HR with soc biz is risingPredictions for 2014, Bersin By Deloitte
higher motivation
benefits
more happiness
faster decisions
less sick leave
higher employee retention rate
adaption and competitiveness
get started
less tech – more leadership
talk about it – focus on WHY
agree on your ambition and intention
engage in leadership,both plugged and unplugged
there should not be a social strategy, but only a customer experience strategy
Social Business Unplugged
less tech – more leadership
Kasper Risbjerg @KasperRisbjerg
Erik Korsvik Østergaard @ErikQstergaard
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