Smoking in Pregnancy ‘The Somerset
Challenge’
Mums2Be SmokefreeTracey Hellyar November 2016
What is Mums2Be Smokefree?
• A smoking in pregnancy voucher incentive scheme
• 5 smoking in pregnancy practitioners, 105 hours per week
• All Midwives are trained in BI annually
• Health Visitors and Children’s Centre staff BI trained
• 2 specialist Midwives
• Part of the MSLC
Referrals mainly from midwives
Our aim is to contact
referrals within 24 hours
Appointment made at a venue
that suits both client and
practitioner
First meeting is usually for 60
minutes
Follow up appointments are generally 30 minutes
Clients have weekly contact with two weekly appts & online support
group
Love2Shop vouchers for a successful quit
attempt
Intensive referral contacts
Follow ups for UTCs, DNAs and decline
service
How does it work?
The Online Support Group
An online survey was carried out 11 months after the initial group was set up.
The group at the time had 73 client members. There was a 31.5% response rate
• 95.85% strongly agreed or agreed that participation in the group provided support and
encouragement
• 100% strongly agreed or agreed that participation in the group helped them to realise that any
problems they encountered were not unique
• 87.5% strongly agreed or agreed that participation in the group enabled them to confront difficult
problems
• 96% strongly agreed or agreed that participation in the group supported them to quit
• 75% strongly agreed or agreed that participation within the group helped to avoid relapse
• 96% would recommend the group to friends
• 96% felt safe within the group
The Online Support Groupcont.
Love2Shop
• Love2Shop vouchers will be issued as
an incentive to those women who
successfully quit smoking whilst
pregnant.
• These women will prove their eligibility
using a CO monitor, their reading must
be 4ppm or below.
• The vouchers will be issued as follows
Direct Supply of NRTWe carried out an online survey to ascertain clients views on direct supply of NRT. The
survey was anonymous and a link was posted within the online support group. The group at
the time had 79 members and there was a 27% response rate.
• 31% said that a letter of recommendation would stop them getting their NRT and 31% said it
would reduce the chances they would collect it
• 7% said a NRT voucher would stop them collecting their NRT and 16% said it would reduce the
chances they would collect it
• 46% said that if their local pharmacy could not take NRT vouchers they could not travel elsewhere
to collect their NRT
• 62% said that if their partner or significant other had to pay for their NRT they would not have
engaged
Pharmacotherapy on wards to compliment smoke free site
Latest M2Bs figures
We make a difference
Smokefreelife Somerset 01823 765006
Tracey Hellyar 07468491307
@smokefreemums
https://www.smokefreelifesomerset.co.uk/
Contacts
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