Social Media Management Software
powered byPureBrand™
Deliverable
Empower your company or organization to communicate across all of your social media channels, measure the effectiveness of each conversation, and report the value of social media.
Tools that help build social profiles by engaging users
Taxonomy of Social Media Tools
Listen EngageResearchTools to find and track the
conversations occurring about your company on the social web
Tools that help engage with customers and influencers in
forums where conversations are taking place
Tools that help marketers decide which audience is right for social,
who to target, and identify influencers
Effective management of social media includes four key components:
Acquire
PureBrand™ spans all pillars to offer a complete management system
EnterpriseRap LeafFlowtownTraackrKloutQuantcast
EnterpriseRadian6Crimson HexScout LabsSysomosAlternian SM2
EnterpriseSprinklrObjective MarketerAwarenessCoTweet
EnterpriseBuddy MediaInvolverContext OptionalJive SoftwareLithium
Consumer GradeGoogleTechnoratiPost Rank
Consumer GradeGoogle AlertsAlertRankBrands Eye
Consumer GradeHootSuiteSeesmicTweetDeck
Consumer GradeWildfire AppsWidgetboxNing
Social Media ManagementPureBrand™ is the only social media management system that integrates with web analytics, measurement & listening tools, email marketing systems and enterprise CRM:
“Demand Generation”Build social profiles on engaged
users and identify influencers
Monitor. Engage.Manage.“Listen”
Find and track the conversations occurring about your company in
social media and online
“Influence”Engage with customers and influencers in forums where
conversations are taking place
“Objectives & Goals”Take an active role in creating
conversations about your organization, brand or mission
Integrate.“Measure and Prove”
Integrate data and insights from social media analysis with traditional marketing to drive results
Acquire.
Capture Conversation
HistoryArchive & measure
customer engagement
Capture Social Profiles
Influence score, Email address, Twitter handle,
location, gender
Capture Brand Sentiment
Understand in real-time customers’ opinions issues and outlook
Capture Campaign
EffectivenessDrive web traffic, re-
tweets, comments, likes, SEO
Web AnalyticsClick-to-conversion ROI
CRM360-degree Customer
view
E-MailMulti-channel
communication
PureBrand™ Coverage
Monitor
Engage
Manage
Integrate
PureBrand™ has a robust feature set covering the important areas of your work:
• Unlimited persistent searches• Respond immediately or schedule for later• View social profiles and conversation history• Content calendar• Schedule and assign• Grant user privileges• Targeting and Versioning• Participate in conversation• Create and publish content• Embed traceable links• Measure engagement and reach• Analyze conversion• Tie social media directly to conversion• Turn conversations to dollars with CRM integration• Calculate ROI• Leverage existing systems
How it Works
To engage your social audience, PureBrand™ helps you create “Voices” and drive your “Initiatives” via social message “Events”
PureBrand™ posts these social events out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them
1 2
PureBrand™ “listens” to your audience’s engagement and who is talking about you and others out in the social space
3PureBrand™ then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works4
PureBrand™ vs. the Competition
PureBrand™ Pricing Philosophy
Don’t Limit Features
Don’t Limit Users
Don’t Limit Channels
We ask for a fixed monthly fee for each Initiative you choose to run.
The more Initiatives you have, the lower the per Initiative fee.
The PureBrand™ Direction
We will continue to invent, innovate and partner to reach our goals and help guide you to yours!
Social Media Management Software
PureBrand™ powered by
Jason SteedNational Sales ManagerExplosive Commerce, LLC(p) 512-215-4241(e) [email protected](w) explosivecommerce.com
Twitter: @explosivecommFacebook: http://www.facebook.com/pages/Explosive-Commerce-LLC/YouTube: explosivecommerceSlideShare: explosivecommerceLinkedIn: www.linkedin.com/company/1194437
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