WelcomeJanuary Event

@smcgreatlakes | #smcglb | /smcgreatlakes

Premier sponsor:

unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu

Venue sponsor:

soaringeaglewaterpark.com | /sewaterpark | @sewaterpark

Giveaway sponsor:

tropicalsmoothie.com | /mtptsc & /midlandtsc

Speaker sponsor:

/zakskandy

Today's AgendaGet connected with us

Announce our mission & partnerships

Introduce the team

Hear from today's speaker - Linda Girard

Q&A with Linda

Reveal February's event

Giveaway

Connect With Us

smcgreatlakes.com powered by: NextMedia 360

facebook.com/smcgreatlakes

twitter.com/smcgreatlakes | #smcglb

By phone: 989.941.6490

Text alerts: SMCGLB to 313131

Our Mission

Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.

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Social Media - Internet based tools for two-way communicating, sharing and discussing information.

Statewide Partnership

Visit SMAMi.org

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Join on Facebook facebook.com/groups/SMAMiorg

Local Partnership

ADDY Awards

February 28th @ 6PM

Lumber Baron - Bay City

facebook.com/aafgreatlakesbay

Visit: aafgreatlakes.org

The TeamJeff DeHaven - President

Will Hard - Vice President

Erin Poltorak - Treasurer

Celeste Ivon - Events

Heidi McIvor - Sponsorship

Alisha Beckrow - Sponsorship

Quincy Kennedy - Communications

Kelsi Hass - Communications

Shelby Stine - Recruitment GREAT LAKES BAYSOCIAL MEDIA CLUB

Special thanks to:

Today’s SpeakerLinda Girard

C0-Founder & President of Pure Visibility

Social Media is SEO’s BFF

@lgirard

GREAT LAKES BAYSOCIAL MEDIA CLUB

Social Media is SEO’s BFF

Social Media Club Great Lakes Bay

Sharing with you Today

•  What is SEO and Social •  How Social effects SEO •  Why you need to Care •  How to Analyze your Social Results

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WHAT IS SEO AND SOCIAL

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Rented vs Owned

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HOW SOCIAL EFFECTS SEO

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Social media gives a little…

•  Linking juice •  Keyword and topic discovery •  Fresh content •  Authority to your site •  Trust •  Helps Google understand your content •  Audience expansion

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SEO gives a little…

•  Foundation to the entire experience •  Technical backbone to the site •  Power to all marketing efforts •  Metrics $$$ •  Long term strategy insurance •  Relevance to social signals

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Sometimes it doesn’t work

When big brand social strategy does not help geo – local search results

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Sometimes it works…

Strategy •  Twitter = Prospective •  Facebook = Current •  LinkedIn = Alumni

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Insights

•  Revamped course offerings based on online discussions.

•  We discovered that social media traffic is made up of mostly returning visitors. Adjusted content for their needs.

•  Social Media visitors are 600% more likely to use mobile devices, so the client created a mobile site

•  Social visitors spent less time on the site.

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And More Insights

•  Social media visitors are curious about a specific subject, view a single page, and leave.

•  Words in the natural language were used in SEO and Paid search efforts increasing conversion rates.

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WHY YOU NEED TO CARE

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Matt Cutts says NO

Google Update – 9.26.13

HOW TO ANALYZE YOUR SOCIAL RESULTS

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Avinash’s Social Media POV

“What matters is everything that happens AFTER you post/tweet/participate!”

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3 Ways to Analyze Results

Keyword Modeling

Trends Identify

Opportunity Gaps

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Keyword Modeling

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Identify Opportunity Gaps

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Follow Trends to take Action

Geographic Demographic

Devices

Analytics: social

tracking in GA

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Ahem…the metrics

Conversion Rate

Amplification Rate

Applause Rate

Economic Value

•  # of Audience Comments/replies or posts

•  # of retweets per tweet, # of shares per post on FB and Google, # of share Clicks per post or Video on Youtube

•  # of favorite clicks per post

•  Sum of short and long term rev and cost savings

*http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/. 22

Key Takeaways

•  Use SEO content in Social Media programs.

•  Social media is a rented space. You can only control your web site. Invest in it!

•  By analyzing your social data, you will strengthen your entire marketing strategy.

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Got to have Tools

•  Dashboard your social media efforts: Crowdbooster.com

•  Measure your social media efforts: Truesocialmetrics.com •  Basics of SEO:

Google Webmaster Academy •  SEMPO.org

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Thank you!

Linda Girard, President Pure Visibility, Inc. @lgirard lgirard@purevisibility.com

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Q&A With Linda

Speaker sponsor:

/zakskandy

February’s EventGreat Hall Banquet & Convention Center Midland

Kristina Marsh, MBA

Founder & Principle of Marketing Flexibility

Social Media in the Marketing Mix

$5 per person

February 19 @ 7:00 pm

SIGN UP TODAY!

Today's Giveaway

tropicalsmoothie.com | /mtptsc & /midlandtsc

What’s For Lunch?

10% off lunch mention “Social Media Club”

Special thanks to:

Thanks for attending... See you February 19th!