Smart Pad In 10 Months
2011.2.16mobizen
iPad Goes On Sale In April 3rd
15 Million iPad In Last Year
Yes, We Have Galaxy Tab, Too.
Motorola Xoom
0
50
100
150
200
19.5
54.8
103.4
154.2
15
64
101
134
15 30 4561
20102011
20122013
Gartner Display Bank 한국콘텐츠진흥원
Global Smart Pad Market Size
(Unit : Million)
0% 25% 50% 75% 100%
92%
87%
87%
74%
28%
16%
iPhone
Android Phone
iPad
Android Tablet
PlayBook
WebOS Tablet
‘Very Interested’ In Developing For Each Platform
- Source : IDC(2011.01)
2011년 주목해야 할 Connected Device
Smart Phone28.14%
Smart Pad60.17%
Internet TV8.23%
e-Book Reader2.60%
Other0.86%
http://www.mobizen.pe.kr/1038
Smart Pad Rush
Is It A Rich Echo System?
e-Book Players
#1. It Is A Luxury Goods
#2. Mobile? or PC?
#2. Mobile? or PC?
#2. Mobile? or PC?
#3. Different Usage
0% 10% 20% 30% 40%
37.7%
23.6%
11.5%
10.2%
17.0%
Web Surfing
E-mail & SNS
Video
Game
Others
iPad’s Major Usage
- Source : Business Insider
0%
10%
20%
30%
40%
22.0%
31.1%
36.2%
10.7%
DesktopLaptop
iPadSmart Phone
Device For Web Surfing
- Source : Business Insider
0%
9%
19%
28%
37%37.0%
34.7%
28.3%
Browser
Application
Reader
Method For Online News In iPad
- Source : Business Insider
Is Pad Web Necessary?
Is Pad Web Necessary?
#4. The Market Size Does Matter
#5. Local Color Is Important
#5. Local Color Is ImportantWeb Surfing1
E-Mail2
Application3
Video4
eBook5
-Source : Chang Wave
Web Surfing1
eBook2
E-Mail3
Video4
Game5
-Source : Macromill
Web Surfing1
Game2
Video3
eBook4
Magazine5
-Source : KT 경제경영연구소
Where Is The Chance?
Restructuring Based on Selection and Concentration
If You Are Big Brother
Web
Game
Video & Music
eBook
Revenue Shift Advertising To Virtual Good Sales$10
9
8
7
6
5
4
3
2
1
02009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9
Advertising Revenue Virtual Good Sales - Source : Flurry
0% 25% 50% 75% 100%
88%
71%
5%
14%
7%
15%
2010. 06
2010. 12
Paid AppPaid App With In-App PurchasesFree App With In-App Purchases
iPad, Revenue Share By Monetization Type
- Source : Distimo
0%
15%
30%
45%
60%
40%
27% 27%30%
14%18%
6%
59%
43%42%
34%
26%26%
10%App Store Sales
AdvertisingIn-App Purchase
Brand LoyaltyMobile Commerce
SaasCoupon
2010 2011
Business Model Ranking
- Source : IDC
Use The Value Chain
Use The Value Chain
Use The Value Chain
Use The Value Chain
25% of Smart Pad Will Be Bought By Enterprises.
N-Screen Strategy
Online Is Not Stand-Aline Activity.
66% Of User Do Multi-Tasking In Online.
Creation 77%, Transaction 74%, Information 73%
- Source : Microsoft
http://www.mobizen.pe.kr@mobizenpekr
Thanks For Listening.
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