Smart Citizens Populating Smart Cities
Volker Hirsch@vhirsch
Iot Shifts Barcelona, 19 Oct 2015
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Start: a city
https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg
Actually: People!
https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg
Regular d e s i g n Process
???
http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg
The people it really speaks to are the city managers who can say, ‘It wasn’t me who made the decision, it was the data.’
Smart City Vernacular De-coded
In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’"
Usman Haque, Umbrellium
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IOT is awesomeht
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Smart Grid Smart Motoring Smart logistics Smart buildings
= 7.8 Gt Co2 savedhttp://www.smart2020.org/_assets/files/02_smart2020Report.pdfht
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7.8 Gt
= 7.8 trillion kg
???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg
= 66 billion Dwayne “The Rock” johnsons
http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg
7.8 Gt
= 1.4 billion african elephants
http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg
7.8 Gt
= 39 million blue whales
https://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg
7.8 Gt
= 15,600 Burj Kalifas
http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
7.8 Gt
And we haven’t even started to talk
about CO2 …
http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
? ??
Smart Cities Need
Smart Citizenshttp://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg
The “I” in Iot
We need
the people
and We need
to explain it
If you can’t explain it simply, you don’t understand it well enough.
http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg
don’t explain, dohttp://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg
http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg
http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg
Win People over
so they won’t be
scared
http://flickr.com/photos/nolifebeforecoffee/124659356/
context
1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality
Tomi Ahonen, Mobile as 7th of Mass Media, 2008Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Mobile is Sensor-Rich
Old
Slide
A.D. 2008
Tomi Ahonen, Mobile as 7th of Mass Media, 2008Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality
Mobile is Sensor-Rich
Toolb
ox fo
r Cont
extIoT
https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg
Foundations
Open Datahttp://andrew
xhill.com/cartodb-exam
ples/scroll-story/pluto/
Scale needs Access, not compartments
...
http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg
Design
http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg
Focus on the User
gapingvoid.com
Design:
For the Device For the Type of User For the Environment
Courtesy of Zaha H
adid Architects via Business Insider
http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg
Cities People Love to live in
How to build a crowd
https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg
(awesome) product
Easy Onboarding
Consumers irrationally overvalue the old.
Companies irrationally overvalue the new.
John T Gourville, HBS
‘Eager Sellers and stony buyers’
Use the Power of Engagement
behavioural Psychology
Behaviour is triggered by Motivation
Extrinsic Motivation
http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg
Intrinsic Motivation
http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg
Intrinsic Motivation
Focus on the User
http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg
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Dopamine
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation Arousal Cognition Decision-Making Reward
Helping to Make it stick!
http://www.yukaichou.com/
Engagement Tools
NOT (only) this!
loops to create lasting engagement
Hooks + HaBits
Hooks + HaBits
Nir EyalH o o k e d
Read:
Habit-forming products
Autonomy Mastery Purpose
(Intrinsic)
Infographic by Huddle
What we need
human-centric design Engagement, not badges habit-forming solutions
Thank You!
@vhirsch
+44 7843 599 678
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