Background Small Stars growth performance is below expectation,
we need to boost the sales.
Slide 3
Objective New Students
Slide 4
The Source of Growth External student
Slide 5
What we want to do Create Small Stars National Day activity in
EF Centers across Indonesia. Package the product with free City
Wide Life Club event.
Slide 6
The Task.. Create umbrella campaign within a relevant topic,
target market also relevant to the product.
Slide 7
Umbrella Campaign Explore the world with Small Stars! Reason to
believe: 4-6 years old is a stage of physical and intellectual
childs development In this stage, they always wants to explore
anything to get to know their world
Slide 8
Big Theme Explore the world with Small Stars! Show off your
talent to the world! My first lessonTrial Class Radio talk show/
seminar package with parenting magazine City Wide LC Exploring the
natural world (can be adjusted based on SS material) Small Stars
National Day Learning English from the early stage-Featuring SS
benefit related to exploring the kids world
Slide 9
Small Stars National Day Show Off Your Talent to The World!
Singing Competition Drawing Competition Story Telling Kids &
Parents fashion show My first lesson Trial Class Ps: activities can
be adjusted by each centers, as long as it is inline with the
theme/concept.
Slide 10
Small Stars Design Promo
Slide 11
Period Event and Venue 18 May 2014All EF Center
Slide 12
Small Stars National Day Promo Campaign Every student buy 1
Course will get free consultation + free City Wide Life Club + free
Student Package IDR.300.000; City Wide Life Club Package (1
student, 1 Parent, 1x Lunch, 1x meals & 4 games IDR.550.000;
for Student package
Slide 13
Small Stars National Day Promo Campaign Every student buy 1
Term will get free consultation + free City Wide Life Club
IDR.300.000; City Wide Life Club Package (1 student, 1 Parent, 1x
Lunch, 1x meals & 4 games
Slide 14
Small Stars National Day Mechanism The ongoing SS Campaign is
not only intended for parents who have register their kids in
English First, but it is also intended for active kids to allow
them expressing themselves freely. Greeting from DOS & Teacher
& starting My First Lesson (Kids & Parents)
Slide 15
Mechanism Parents can wait outside the class room around 5
minutes once the kids are starting their first lesson. Parents will
join another classroom to fully understand about EF Parents Academy
(in order to give more information regarding to SS Special Promo
Offer) And the Talents Competition will be held accordingly after
EF Parents Academy. Parents will be provided with some snacks and
they are allowed to take time to rest after their kids perform
their talent. Judges will announce the winners.
Slide 16
Mechanism *Note : The Mechanism will be customized for each
Center area, because each Center has specific IWB amount; one may
have more than 1 IWB. Each Center must create several welcoming
sessions for parents in to the class, because there are parents who
are unable to come on time & we have to accomodate them in
class room which its maximum limit is for 15 person in class.
Slide 17
Small Stars Winner We are looking for 3 winners to get Medal
from EF English First And Courses Discount Voucher The winner will
have their photographs to be displayed at Student display wall.
*Each center will develop the Medal & Discount Voucher
Slide 18
SS National Day Raft Rundown Greeting from DOS, MC &
Teacher My First Lesson Parents will join the IWB Classroom to have
full understanding about EF Parents Academy & Announce Promo EF
SS (Every student buy 1 Course will get free City Wide Life Club +
free Student Package) Show of your talents Judges will announce the
winners from 1 st session
Slide 19
Marketing Tools for Small Stars National Day Flyer, poster,
banner School Visit, teacher workshop Social media: FB, Twitter
Radio talk show/ seminar package with parenting magazine
Invitation, parents letter Show off Your Talent to The World!
Learning English from the early stage-Featuring SS benefit related
to exploring the kids world
Slide 20
Small Stars National Day Radio Placement *Note : Jakarta
Only
Slide 21
Radio Profile
Slide 22
Radio Promo Campaign
Slide 23
On Air Pre Event Talk show 1x On Friday - @5PM Spot Promo
Event, H-10, 3x/day Twitter Promo 2x/day 10days Facebook Promo, 2x
2 week Website Promo E-News Letter Live report 2x On Event Twitter
& FB Promo Pre Event Post Event Insert testimony, 5x/day - 7
days Twiter & FB Promo promo
Slide 24
Live Event
Slide 25
Slide 26
Content Promo Insert Promo (3 minute) : H - 4 before SS Natinal
Day Content : 3 version insert a. Insert : Voice recording from
Kids When I grow up, I want to be a famous drummer, I want to be an
International Football Player, I want to be a famous singer (3
minute) Announce about the event Closing tone : World Leader in
English Languange Education.. b. Interview by Phone : Talking about
the event (3 minute) Small Stars Mommies Diary
Slide 27
Small Stars Budget Campaign (Off Air & Radio Promo) NoItem
ProgramsFrequencyDayRatePackage 1.Yummy Mommy Off Air & On Air
1x/ Day Rp. 30.000.000 2.Insert Promo2x/Day3 DaysRp. 1.250.000Rp.
5.250.000 3.Spot Event2x/Day3 DaysRp. 600.000Rp. 2.520.000 3.Voice
over production1x SpotRp. 1.300.000 4.Voucher Talkshow - On Air 5
Person1Rp. 250.000Rp. 1.250.000 5.Goody Bag Off Air30 Person1Rp.
100.000Rp. 3.000.000 6.Voucher SS Off Air5 Person1Rp. 300.000Rp.
1.500.000 TOTALRp.44.820.000
Slide 28
Media Schedule Small Stars APRILMAY
2627282930123456789101112131415161718192425
SatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonSatSun
Talkshow On Air - One Day Small Stars Event x Gathering - Small
Stars Off Air with U FM Radio x Spot Promo Gathering XX Live report
X Insert testimoni XXX One Day Small Stars Event X Insert Event
(3menit) Insert - Versi Anak 11 Insert - Versi Anak & Event 11
Insert - Interview byPhone 11 Spot Promo 11 1111 Off Air - City
Wide Life X Social Media Promo
Slide 29
Small Stars Center Competition Center that sells SS the most
with minimum 25 NS will get rewards 1st : 10mio 2nd: 8mio 3rd: 6mio
4th: 4mio5th: 2mio
Slide 30
Explore the Nature - Objective Kids of all ages need to be
outside enjoying and being a part of the natural world that
surrounds us. Washing the Buffalo Fishing Hurdle Bridge Plant Rice
Safe, unstructured experiences are also effective ways for kids to
explore and learn about the outdoors.
Slide 31
Period and Venue 25 May 2014Nature School Jakarta Kediri Medan
Bali Bandung Cirebon Surabaya Solo Semarang Yogyakarta JemberMalang
Sidoarjo Pekanbaru Palembang SamarindaMakassar Lampung
Banjarmasin
Raft Rundown - CTWLC TimeRemarks 07.00Journey to the school of
nature 08.00Students will be taught how to draw the nature
09.00Lets Explore the Nature :Students will learn how to plant rice
and breed poultries 10.00Washing the Buffalo 11.00Fishing
12:00Lunch 13.05Let sing the Jingle Hello.. Hello 13:05Hurdle
Bridge Time 14:30The Puppet Show 15:00Horta Dolls Time (Student
create a Horta Dolls) 15:30Speech from DOS & go home
Slide 35
Citywide Life Club - Explore the Nature Radio PlacementConcept
Event Support Marketing Promo materials Explore the Nature
Slide 36
The Support Talk show materials Design Promo EDM Social Media
Promo & design Concept Event EF Central Banners, Poster, Flyes
T-shirt Speakers (Teacher / DOS Provide Horta Dolls EF Center
Provide