It's Time to Embrace O2O Advertising
Using Online Tools to Drive More Offline Sales
Thanks for visiting our Indispensable Marketing presentation, we are excited to celebrate Small Business Week .
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Special Thank you for those sponsoring SBW 2014:
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It's Time to Embrace O2O Advertising
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What we’ll cover today
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• O2O (Online 2 Offline) Advertising
O2O Advertising
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• Google Adwords• Google Places• Facebook Targeting• Landing pages
Google AdWords
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Google AdWords
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Google Places
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• Add images• Video• Brands• Print coupons• Mobile coupons
Facebook targeting
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• Location• Age• Interests• Competitor
Landing pages
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• Specific to ad• Specific to platform• Specific to CTA• Specific to suburb• Unbounce• Optimizely• Premise
What we covered today
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• Google AdWords• Google Places• Facebook targeting• Landing pages
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