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40 Ways You’ve Never Thought of to Engage
Millennials
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Happy Hours and #Hashtags
40 Ways You’ve Never Thought of to Engage
Millennials
Ted Dann BUSINESS DEVELOPMENT
REPRESENTATIVE & MILLENIAL
Presentation Overview
1. Evaluate 2. Realign 3. 40 Out of the Box Ideas to Engage
Millennials
Make sure to tweet your questions and share your thoughts and ideas using
#weblink
Evaluate Your Existing Strategy
Revisit Your
Goals
Reexamine
Target Audienc
e
Take an Invento
ry
Evaluate Your
Messaging
Measure Your Performance
Evaluate Your Marketing Strategy
Revisit Your Goals
Examine your past goals Millennial marketing goals may
include:– Historical millennial event
attendance – Social shares related to YP events – Millennial fan base growth on social
networks
Revisit Your
Goals
Reexamine Your Target Audience
An effective marketing and communications strategy is built upon well-constructed member profiles and include:– Demographic data (age, gender,
income, amount of education)– Psychographic data (attitudes,
interests, values, opinions, lifestyle)
Reexamine
Target Audien
ce
Demographics: OverviewGOOGLE ANALYTICS REPORT
FACEBOOK INSIGHTS
People
TWITTER ANAYLTICS
Audience Insights > Followers
Meet the Millennial
• Largest generation in the U.S.• Cause oriented – Political,
ethical, genuine and authentic• Strongly influenced by peers• Seek adventure and experience • Treat Assets (time, money, etc.)
as having equal value• Technology• Teamwork makes the dream
work attitude
Take an Inventory
Evaluate your digital presence What digital and social
platforms are you utilizing? Assess whether or not you are
participating on the right web channels
Take an
Inventory
Evaluate Your Messaging
Which types of messages (texts, blog posts, video, webinars, etc.) perform the best when communication with millennials?
Do your words and content resonate with your audience?
What is the level of engagement of your millennial audience? How often are they sharing your material?
Evaluate Your Messaging
Measure Your Performance Identify the right measurement tools to measure
your goals. For example:– If your goal was to acquire new members or increase
event attendance, use association management software to track your progress.
– If you’re seeking an increase in website traffic to certain pages or content, use Google Analytics to monitor your progress. Additionally, tools such as Facebook Insights allow you to track the behavior of specific demographics who engage in specific types of content.
– You can use project-specific landing pages to track which members are downloading specific pieces of content.
Measure Your
Performance
Realign Your Strategy
Revamp Millennial Engagement
Millennial immersion simplified:1. Realign your general focus2. Create a welcoming environment3. Focus on front end growth activities
In With the Old
The Singular Approach– Young Professionals Programs (i.e., a program
which designed to nurture Young Professionals as a segmented group)
Young professionals aren’t being seen as “serious” members in the eyes of tenured professionals
In With The New
Create experiences that direct organizational focus to immerses millennials in:– The overall goal of the organization– Professional recognition and development within
the industry Create an environment that is equally as
inviting to young professionals as it is to tenured members
Set SMART Goals
Always remember to set goals that are specific, measurable, attainable, relevant and time-bound1. Increase millennial new member
growth by 25% over the next 3 months.2. Increase millennial member social
engagement across all platforms by 50% over the next 3 months.
3. Increase millennial member attendance at the annual bonfire by 50% in 2015.
Things to Keep in Mind
Don’t over complicate Ask Inform and educate Promote leadership Encourage participation Use “gamification” Engage
Analyze & Adjust
Even great organizations need constantly tweak their processes and the best make changes to their initiatives while they are going through with them
Think Outside the Box 40 Ideas
for Engaging Millennials
Connect
Know which platforms millennials are using to connect and use them to your advantage
Go Mobile
Gamification
Social Conte
sts
Repost
#Hashtags
Create Leadership + Learning Opportunities
Create the opportunity for your millennial members to collaborate, continue their education and be community leaders
Build Committees
Utilize your member base to
host guest speakers from
local businesses
TED Talk
Healthy lifestyle tips from a
fitness professional
Political Debates
Idea Sharing + Networking with Gen Y and Baby
Boomer Members
Budgeting, Investing and Retirement Preparation
Budgeting, Investing and Retirement Preparation
Educational Seminars for Professional Development
(Microsoft Suite skills, Adobe, Public Speaking,
Entrepreneurial Workshops, etc.)
Master Something New!
Learning doesn’t always have to feel boring or forced
Give millennials the chance to learn something just for fun
Host events focused on the enhancement of lifestyle skills
Poetry Writing/Poetry
Slam
Woodworking/Build Your
Own…
Cooking Class
Photography
Foreign Language Classes
Play an Instrument
Write HTML
Self Defense
It’s a Social Affair
Host events that allow millennials to engage and network with their peers in a social setting
Food Truck
Festival
Be Active! Community
5K or Obstacle Course
Art in the Dark
Book Club
Concerts with Local
Musicians
Movie on the Lawn
Meet + Greet at the Dog
Park
Local Sporting Events
Happy Hour
Craft Beer Fest
City Scavenger
Hunt
Seek Adventure (skydiving, high
ropes course, camping,
mountain biking, etc.)
Team Building Activities
Comedy Club
Intermural Sports Leagues
Bonfire
Golf Scramble
Girl’s (Networking) Night Out
Tour de France
Holiday Parties
Give Back
Create ongoing opportunities for millennials to volunteer throughout the community
Organize events and donate proceeds to a charity of choice
Local Engagement
(Habitat for Humanity,
American Red Cross, YMCA,
Salvation Army, etc.)
Canned Food Drive
Plant a Community
Garden
Community Art Project
Community Clean Up
Mentoring Program
Community Engagement
Event Planning
QUESTIONS?
