Sizmek Channel Connect for Search
• Track the interaction of Search and Display for a deeper understanding of channel performance
• Sizmek MDX Platform: Integrated across a variety of SEM’s, including Kenshoo and Marin
• Justify your display spend with last click and last impression conversion tracking
• Track your search engine campaign’s keyword performance
• With Analytics, report on your top keyword performance in chart and graph format for easy placement in to campaign presentations
An innovative service that enables clients to perform automated cross-tracking of search and display campaigns within a single interface
©2013 DG Inc. All rights reserved
Channel Connect: SEM
©2013 DG Inc. All rights reserved 2
Key Sizmek data plugged in directly to the SEM of your choice
Integrated, Unparalleled Ad Tech
Plug and play with best-in-breed vendors across
Display, Social and Search
Discrepancy-Free Solution
The improved integration uses only Sizmek
conversion and data settings
Fast Deployment
Eliminate the need to QA piggybacked tags, saving
2-3 days of set-up time
Channel Connect: SEM cont’d
©2013 DG Inc. All rights reserved 3
Pixel Media Trackin
g
SocialPaid Search
In-storecall center
MobileDynamic Creative
VideoDisplay
Smart Choice Publishers Owned Stack
No data loss More accurate view of ROI Simple set-up Specific channel expertise
Inaccurate or partial view of ROI
Non-specific or generalized expertise layer
Obvious conflict of interest between ROI measurement and media owner
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