Six SEO Principles for High Performance Sales WebsitesKris EricksonBU Media [email protected]
1. In SEO: Text rules, visuals drool
2. Keyword research should drive design
URL Selection!
www.treehousesforkids.comNotwww.petersonscarpentry.co.uk
3. There’s no such thing as too specific
Treehouses
Specialty treehouses
Eco-friendly treehouses
Buy specialty treehouses
Buy specialty treehouses in london
4. Never miss an opportunity to use a keyword
About our treehousesNotAbout Us
www.gardendecorations.com/gnomes /fishponds /shops-in-london
5. Content should connect visitors with products
Typical ‘buying keyword terms’
ReviewDealSpecifications NOTSaleComparisonPre-order
What I think about…
Top 10 reasons why…
Funniest pictures of…
6. Find out what you rank for and keep working
• If you rank on page two for a key phrase you can rank on page one. Get more links.
• If you rank for ‘review of product-name X’ you can rank for ‘review of product-name Y’.
• Each product is a preview, review, specifications, comparison, and buy-it-now page.
In Summary:• Put yourself in the mind of a customer who’s never
heard of you.• Develop 4-5 key phrases for products you want to
promote.• Repeat these in URL, content, navigation and title
tags.• Use analytics to track successful keywords, identify
new keywords, and improve conversion.
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