© Fraunhofer • Seite 1 S. Steinbuß, B. Holtkamp, S. Opriel
7th Conference on Learning Factories, April 5th 2017, Darmstadt
Integration of digital learning
HANDELKOMPETENTSITUATION AWARE LEARNING IN RETAIL
S. Steinbuß, B. Holtkamp, S. Opriel
© Fraunhofer • Seite 2 S. Steinbuß, B. Holtkamp, S. Opriel
Motivation
References: HDE, trade report retail - retail as employer
Further education in a traditional
way, is
• time consuming,
• cost intensive and
• protracted
New methods of learning make use
of modern technologies to enhance
the learning process
Retail in Germany
€ 482 billion sales volume
3 million staff
300.000 companies
• 1 – 4 staff: 38%
• 5 – 9 staff: 52%
• 20 – 99 staff 9%
• >100 staff 1 %
0%
50%
100%
1 - 4 staff 5 - 9 staff 20 - 99 staff > 100 staff
Further education participation vs. company size S
ourc
e: IA
B B
etr
iebsp
an
el, 2
01
7
HANDELkompetent
focus
90%
© Fraunhofer • Seite 3 S. Steinbuß, B. Holtkamp, S. Opriel
New Types of Learning
http://www.academy.fraunhofer.de, http://modernlearning.de
References: F. Martin, J. Ertzberger; MMB-Institute for Media and Competence Research; Florence Martin, Michele A Parker
Technologies are enabler
for new learning methods
• E-Learning
• Serious Gaming
• Mobile Learning
• Blended Learning
© Fraunhofer • Seite 4 S. Steinbuß, B. Holtkamp, S. Opriel
Digitization
Digital Business Model
Strategic
Perspective
Process
Perspective
Systems
Perspective
E2E Customer Process Design
Ecosystem Design
Digital Product & Service Design
Digital Capabilities Design Data Mapping
Digital Technology Architecture
1
2
3
4 5
6
Legend: E2E - End-to-End.
Digital Business Engineering Phases and their Goals
1. Description of the learning process of an employee, that is integrated in the employees working process and integrated with the management of a company.
2. Definition of stakeholders and their relations.
3. Development of a methodological approach and a supporting IT-System, based on a learning environment.
4. Definition of organizational and technical capabilities.
5. Development of a situation- and context model to support context aware learning.
6. Development of a technological architecture as foundation.
References: B. Otto, R. Bärenfänger, S. Steinbuß
© Fraunhofer • Seite 5 S. Steinbuß, B. Holtkamp, S. Opriel
HANDELkompetent Technical Solution
Learning content consists of
e-learning nuggets (~5 min.)
Mobile devices gather current context:
Noise, time, location (via beacons)
Recommend fitting contents on basis of
context
learners competences
Learning concept is more complex and will
now be described
https://github.com/TJAppsLab/knowledge_base/wiki/Estimote-Beacons-and-Triangulation
© Fraunhofer • Seite 6 S. Steinbuß, B. Holtkamp, S. Opriel
Learner
Management
Competence
godfatherManager
Learning content
creator
Professional
organization
Co-workersLearning tandem
partner
Guidance &
schedule
Supervision
Definition
of goals
Definition of goals
Definition
of needs
Collaboration
Notification on
topics & content
Content
Need for
Content
Feedback
Supervision
Discussion
Digital Business Engineering Consumer Process and Learning Ecosystem
1. Clarify needs for further education in the company
2. Choose and qualify a competence godfather
3. Plan the adoption of competence management in the company
4. Measure the individual competences of an employee
5. Set competence goals and focus learn topics
6. Set up learning tandems
7. Support employee during competence development
8. Document learning progress
9. Measure competences and set up new goals
© Fraunhofer • Seite 7 S. Steinbuß, B. Holtkamp, S. Opriel
Learner actions
Backstage actions
IT processes
Onstage
actions
Line of
interaction
Line of
visibility
Line of
internal
interaction
Competence
measurement
Situation-aware
learning
Reflection of
learning
Receive
competence
development plan
Definition of
competences and
schedule
Choose situation-
aware contents Documentation
Update
competence level
Digital Business EngineeringDigital Product and Service Design
Competence
measurement
Definition of
company‘s
learning process
Competence
development and
schedule
Review
Observe the
transfer of learned
content
Competence
godfather
Competence
godfather
Competence
godfather
Competence
godfather
Tandem
partner
© Fraunhofer • Seite 8 S. Steinbuß, B. Holtkamp, S. Opriel
Digital Business EngineeringDigital Capabilities Modelling
Competence godfather
Definition of learners needs and guidance to learners’ personal competence development
Company’s learning process and setup of company’s competence measurement
E-learning platform (ILIAS v5.1)
Management of learners and learning content
Competence modelling, development and measurement (ILIAS v5.2)
Situation awareness of learning content
Not supported by ILIAS
Develop custom situation and context editor
Context-aware learning App for tablet
© Fraunhofer • Seite 9 S. Steinbuß, B. Holtkamp, S. Opriel
Digital Business EngineeringData Mapping
Competences
• Users
• Learn contents
• User competences
• User curriculums
Learn locations
• Companies
• Building
• Rooms
• Locations (tagged with beacons)
Environments
• Noise
• Devices
• Internet connection
Periods
• Start
• Duration
• Recurrence
© Fraunhofer • Seite 10 S. Steinbuß, B. Holtkamp, S. Opriel
Digital Business EngineeringDigital Technology Architecture Design
© Fraunhofer • Seite 11 S. Steinbuß, B. Holtkamp, S. Opriel
Summary
Digital Business Engineering as a method developed by Fraunhofer ISST
6 phases for a holistic business development
HANDELkompetent
E-Learning system for process integrated informal learning
Learning system with different roles:learner, tandem partner, competence godfather, …
Context aware recommendation of learning contents
Learn nuggets which can be consumed within a couple of minutes
Next Steps:
Pilot application at butcher shop (Karlsruhe) and fashion boutique (Remscheid)
Evaluation of pilots
© Fraunhofer • Seite 12 S. Steinbuß, B. Holtkamp, S. Opriel
Contact
www.handelkompetent.deSebastian Steinbuß
Fraunhofer ISST
Emil-Figge-Str. 91
44227 Dortmund
+49 (0)231 97677 428
© Fraunhofer • Seite 13 S. Steinbuß, B. Holtkamp, S. Opriel
Further references [1] HDE, trade report retail - retail as employer (German: Branchenreport Einzelhandel - Der Handel alsArbeitgeber) (2013).
[2] F. Martin, J. Ertzberger, Here and now mobile learning: An experimental study on the use of mobile technology, Computers & Education 68 (2013) 76–85.
[3] MMB-Institute for Media and Competence Research, Mobile learning will be biggest money maker (German): Study results. Weiterbildung und Digitales Lernen heute und in drei Jahren, 2016.
[4] Florence Martin, Michele A Parker, Use of Synchronous Virtual Classrooms: Why, Who, and How?, Journal of Online Learning and Teaching 10.2 (2014).
[5] B. Otto, R. Bärenfänger, S. Steinbuß, Digital Business Engineering: Methodological Foundations and First Experiences from the Field.
[6] B. Holtkamp, S. Riebe, K. Baumgarten, S. Blanco, S. Steinbuß, C. Eickholt, M. Templer, Technical Innovations As Tool For Working Process Integrated Learning In Retail SME (German), to be published (2017).
[7] MMB-Institute for Media and Competence Research, Individual learning: pleading for the responsible user (German): study results, 2014.
[8] MMB-Institute for Media and Competence Research, The mittelstand utilizes ready to go solutions in e-learning (German): study results, 2014.
[9] H.-J. Bullinger, H.J. Warnecke, New forms of organization in companies (German): A Handbook for modern management, Springer Berlin Heidelberg, Berlin, Heidelberg, s.l., 1996.
[10] S. Eichler, U. Katzky, W. Kraemer, L.P. Michel, C.M. Stracke, From e-learning to Learning Solutions (German), 2013.
[11] L. Uden, I.T. Wangsa, E. Damiani, The future of E-learning: E-learning ecosystem, in: 2007 Digital EcoSystems and Technologies Conference, Cairns, Australia, IEEE Service Center, Piscataway, NJ, 2007, pp. 113–117.
[12] H. Ogata, Y. Yano, Context-aware support for computer-supported ubiquitous learning, in: The 2nd IEEE International Workshop on Wireless and Mobile Technologies in Education, 2004, pp. 27–34.
© Fraunhofer • Seite 14 S. Steinbuß, B. Holtkamp, S. Opriel
Further references [13] K. Scott, R. Benlamri, Context-Aware Services for Smart Learning Spaces, IEEE Transactions on Learning Technologies 3 (3) (2010) 214–227.
[14] G.-J. Hwang, C.-C. Tsai, S.J.H. Yang, Criteria, Strategies and Research Issues of Context-Aware Ubiquitous Learning, Educational Technology & Society 11 (2) (2008) 91.
[15] T.H. Brown, L.S. Mbati, Mobile learning: Moving past the myths and embracing the opportunities, The International Review of Research in Open and Distributed Learning 16 (2) (2015).
[16] E. Seralidou, C. Douligeris, Exploring the potential of smartphones to support learning in Greece, in: 2016 International Conference on Interactive Mobile Communication, Technologies and Learning (IMCL), San Diego, CA, USA, 2016, pp. 65–69.
[17] Context-aware recommender systems for learning: a survey and future challenges, IEEE Transactions on Learning Technologies 5 (4) (2012) 318–335.
[18] R. Souabni, I.B. Saadi, N.B. Salah, Kinshuk, H.B. Ghezala, Approach based on fuzzy ontology for situation identification in situation-aware ubiquitous learning environment, in: 2016 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE), Vancouver, BC, Canada, 2016, pp. 1805–1812.
[19] Kölner Stadt-Anzeiger, Hermann-Josef-Kolleg: positiv results from school related to iPad usage (German), available at http://www.ksta.de/region/euskirchen-eifel/kall/hermann-josef-kolleg-schule-zieht-positive-bilanz-zum-ipad-einsatz-25184646.
[20] C. Liu, Worldwide Internet and Mobile Users: eMarketer's Updated Estimates for 2015, 2015.
[21] U. Forster, F. Hoffmann, Point of Learning: a project report of the Hohenheimer learning locations (German), Zeitschrift für HochschulentwicklungZFHE 11 (4) (2016) 65–78.
[22] Omar A. El Sawy, Francis Pereira, Business modelling in the dynamic digital space: An ecosystem approach, 2013.
[23] Mary Jo Bitner, Amy L. Ostrom, Felicia N. Morgan, Service Blueprinting: A Practical Tool for Service Innovation, 2007.
[24] Y. Wautelet, S. Heng, M. Kolp, I. Mirbel, Unifying and Extending User Story Models, in: M. Jarke, J. Mylopoulos, C. Quix, C. Rolland, Y. Manolopoulos, H. Mouratidis, J. Horkoff (Eds.), Advanced Information Systems Engineering: 26th International Conference, CAiSE 2014, Thessaloniki, Greece, June 16-20, 2014. Proceedings, Springer International Publishing, Cham, 2014, pp. 211–225.
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