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Page 1: Sioux falls presentation

Sioux Falls

Sioux Falls Welcome to

Keller Williams

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“Real estate is a local business driven by individual associates and their presence within their communities, in other words the agent is the brand not Keller Williams”

KW Philosophy kw

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History of Keller Williams 1

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KWRI Executive Team Mission To build careers worth having, businesses worth owning and lives worth living. Vision To be the real estate company of choice. Values God, family and then business.

Gary Keller, co-founder and chairman

Win-Win – or no deal Integrity – do the right thing Customers – always come first Commitment – in all things Communication – seek first to understand Creativity – ideas before results Teamwork – together everyone achieves more Trust – begins with honesty Success – results through people

The WI4C2TS Belief System

Mo Anderson, Vice Chairman

Mark Willis, CEO

“ We believe that real estate is a local business, driven by individual agents and their presence within their communities.”

“ We believe in results through people.”

“We are a company that thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.”

Mo Anderson, Vice Chairman

“The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.”

“As long as we listen to our agents and deliver what they want – they will prosper and so will we.”

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The Keller Williams Difference

Dependent

•Associates are dependent on the company;

•Financial gain is directed primarily to the brokers and the company;

•Associates have fewer opportunities for accumulating wealth

independent

•Associates are independent and have landlord/tenant relationship

with their company

•Associate –focused environment with limited high-level support

•Associates assume all the financial, legal and management

responsibilities

Interdependent

•Associates have an interdependent relationship with the company and a

mutual interest in success;

•Associates and brokers work as teams in achieving financial goals;

•Associates do not assume financial, legal or management responsibilities

Traditional Companies 100% Companies KW

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Economic Model kw

Interdependent

70/30 split

Agents company dollar is capped

Agents royalty is capped

Pay as you go

Agents don’t owe a cap

Rent and expenses pass-through

MC’s lead with revenue

Open books

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Agent Centric Your Brand Matters

48 percent buyers and 64 percent of sellers found their agent through a referral or personal contact with a friend, neighbor or relative.

64 percent of buyers and 66 percent of sellers only contacted one real estate agent before deciding who to work with.

Only 3 percent of buyers and 4 percent of sellers cited an agent’s affiliation with a particular firm as the most important factor when choosing their agent.

64% 66%

3% 4%

}

} Who is the No.1 brand in real estate?

YOU are! “We stand behind our agents, not in front of

them.” - Gary Keller,

Chairman and Co-Founder

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Agent Centric YourBrand Matters

YOUR BRAND NOT OURS

YOUR PHONE# NOT OURS ON YOUR SIGNS AND MATERIAL

YOUR LISTING YOUR LEAD

AGENTS HAVE SAY

PROFIT SHARING

TAUGHT TO BUILD YOUR BUSINESS

OPEN BOOKS

NO UP CHARGE ON E&O, EXPENSES ETC

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} Who is the No.1 brand in real estate?

“We stand behind our agents, not in front of

them.” - Gary Keller,

Chairman and Co-Founder

YOU are!

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Agent Leadership Council (ALC) kw

ALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the Market Center’s “Board of Directors” and help build a market center that no one would ever leave.

The Market Center LEADERSHIP!!

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Best Education in the Business kw

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New York Times Best Seller

New York Times Best Seller

Best Education in the Business kw

"THIS BOOK PRESENTS A NEW PARADIGM FOR REAL ESTATE AND SHOULD BE REQUIRED READING FOR REAL ESTATE PROFESSIONALS EVERYWHERE."

- ROBERT T. KIYOSAKI, NEW YORK TIMES BESTSELLING AUTHOR OF RICH DAD, POOR DAD

"REAL ESTATE IS A SIMPLE BUSINESS THAT’S OFTEN OVERCOMPLICATED IN ITS APPLICATION. SHIFT IS A BOOK THAT GETS TO THE HEART OF WHAT MAKES A REAL ESTATE BUSINESS WORK

AND WORK WELL, NO MATTER THE MARKET. READ IT OVER AND OVER AGAIN, AND KEEP IMPLEMENTING THE BASICS OF THIS POWERFUL TOOL."

- TONY DICELLO, AUSTIN, TEXAS, NATIONAL REAL ESTATE SALES TRAINER AND COACH

New York Times Best Seller "FEAR KEEPS SO MANY ASPIRING INVESTORS FROM TAKING THAT FIRST STEP. THIS BOOK

TURNS THAT FEAR INTO THE CONFIDENCE THEY NEED TO BEGIN BUILDING THEIR FINANCIAL FUTURE.”

- PAT PUCKRIDGE, ASHEVILLE, NC

Keller Williams University REAL ESTATE AGENT TRAINING | MASTER THE MARKET OF THE MOMENT

KELLER WILLIAMS UNIVERSITY COURSES ARE DESIGNED TO TEACH YOU THE SYSTEMS AND MODELS OF SUCCESSFUL REAL ESTATE AGENTS. SOME DESCRIBE KWU AS A NEVER-ENDING SUPPLY OF INFORMATION THAT IS CONSTANTLY UPDATED WITH VALUABLE INSIGHTS FROM

LEADERS WITHIN THE COMPANY. ONE OF THE GREAT THINGS ABOUT BEING A KELLER WILLIAMS AGENT IS THE SHARING OF IDEAS AND SUCCESSFUL BUSINESS TACTICS

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On Demand learning 24/7 kw

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BOLD FACTS:

•BOLD participants average 9.56 contracts during the 8

weeks of the course.

•Nationwide, BOLD increased written units of attendees by

57%, sold units by 27%, and GCI by 13% of BOLD students

versus non BOLD students!

Written by MAPS President, Dianna Kokoszka, BOLD includes

the mindset, skills and scripts that have propelled Kokoszka's own

million-dollar real estate career and secured her place as the

industry's "Queen of Systems and Scripts."

BOLD Business Objective: A Life by Design

BOLD kw

"This month, our office took 108 listings - and 91 of them

belonged to people in BOLD! These last two months have the

been best in our market center's history for closed units, profit

and profit share."

Smokey Garrett, team leader, Dallas, Texas

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kw | TECHNOLOGY

The My Listings, My Leads Philosophy

You work hard to get your listings, so in our book, you deserve every lead that comes from them.

Our entire online lead generation system is built around this philosophy.

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Technology kw

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Marketing kw

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Sioux Falls Sioux Falls Launch

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KELLER WILLIAMS RED DAY kw

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KW Cares kw

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

$20,259,059

Cumulative

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Stats

KW Re/Max C21 CBB

35%

(47%) (44%)

(26%)

Major Franchisors. Growth 2005-2010

*2011 competitor numbers not available at time of publishing

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0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

CBB KW C21 Prudential Re/Max

Outpacing the Industry

Agent Count End of 2010

*2011 competitor numbers not available at time of publishing

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1 3 4 5 2

Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of

sales professionals, according to research conducted by REAL Trends.

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1.7%

12.4%

Outpacing the Industry Units Closed Per Agent – 2011

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7.4%

19.5% kw

NAR

Change in units Closed END OF YEAR 2011

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NAR

Total Commissions Earned End of 2011

$2.6 Billion

$2.37 Billion

+10%

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Profit Share kw

$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

$250,000,000

$300,000,000

$350,000,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

$328,499,399 Cumulative

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What Others are Saying? kw

2011 Swanepoel

Trends Report

“Keller Williams is unquestionably the fasted

growing and most exciting real estate company in

the world. Its shadow is all the most of its

competitors see!””

Stefan Swanepoel

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That’s more that’s ERA, GMAC, Prudential, C-21, Realty World,

Realty Execs, Better Homes, Exit, Sothebys, …. COMBINED!!

NC Region kw

Six States (MT, WY, ND, SD, MN, WI)

1,544 Agents

23 Market Centers

Approx 1,000 In the Twin Cities

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NC Region Local Market Stats kw

322% Owner Profit 2011 vs 2010

74%

Profit Share 2011 vs 2010

25%

Written Contracts 2011 vs 2010

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NC Region Local Market Stats kw

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NC Region Local Market Stats kw

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Two years in a row!

Best Place to Work in MN kw

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Keller Williams Realty is built by agents, for agents.

We’re a company that’s changing lives.

The next one could be yours…