Simple WordPress SEO
Santosh Raut
• WordPress Developer
• is Founder of Ocean Web Technology
• SEO Researcher
What is SEO ?
• SEO is the process of affecting the visibility of website in a search engine’s organic search results -Wikipedia
• SEO is being visible in Search Engines
Why SEO ?• To Increase in Traffic
• Higher Brand Credibility, People Trust Google
• Better Return on Investment Than Ads
• Your Competitors Are Doing It
• The Results are Permanent (For Long Time)
Title,URL, Description
For Whom ?
• For search engine user
• For google and google lover
• For your targeted user
• For your potential clients
How ?
• Key Phrase “WordCamp Nepal”
• Title
• URL
• Description
Who Can do SEO ?
• SEO Consultant• WordPress User
Title
• Must include the KeyPhrase
Page Title
Key Phrase in URL
• Change the Permalink /%postname %/
KeyPhrase in URL
Description
• Google Takes Description from the first Paragraph of your Content
Content Writing
• Content is most important
• 300+ Words
• Short Paragraphs
• Include key phrase 4-6%
Avoid Duplication• Redirect http://www.yoursitename.com to
http://yoursitename.com
• RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]
• RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]
#Image• For speed and image search
• make the size as low as possible
• rename the image name as per targeted key phrase
• JPEG will be the best for speed and quality
#inserting image
• Screenshot
Domain Name and Age
• Domain words should contain your product name
• Longer age with longer Expiry Date
Age and Word
Better Hosting
• Speed is major factor for SEO
• Security is comes with Hosting First
• Location of hosting affect the load time
If your site get hacked or Down, You will lose what you
have done.
Security & Speed
Minify CSS, JS• Compress your CSS Files
• Dont Use Inline CSS
• Single CSS file to avoid too many request to server
• It will load your site faster
http://cssminifier.com/
cache
• Cache will Speed of your site by loading the content from your local server
Total Cache
Social Sharing
Add This
backlinks• Social Sharing
• Forum Comments
• Link Exchange
• Participating in Q/A sites
• Blog posting
• Directory Submission
Is it Possible
• Yes !
• If you are not lazy
What if I am lazy ?
• Install Plugins
WordPress SEO by Yoast
• Coming Soon
Plugins Do not Do SEO
<link rel=”author” href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE HERE]“/>
#Reference• tools.pingdom.com
• http://google.com
• http://cssminifier.com/
• yoast.com
• addthis.com
• codex.wordpress.org
Thank you
• Any Questions ?