SIMON CARRINGTON
TOP GEAR MAGAZINE, OLIVE & LONELY PLANET TRAVELLER
DIGITAL MAGAZINES
REASONS TO BE CHEERFUL
Confidential © 2014 Immediate Media Co2
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Confidential © 2014 Immediate Media Co4
TOTAL PAID DOWNLOADS +255%
SINGLE COPY SALES +129%
SUBSCRIPTION SALES + 261%
ADVERTISING REVENUE +130%
TOTAL REVENUE +175%
Confidential © 2014 Immediate Media Co5
DMA motoring Magazine of
the Year 2013
The number one grossing
automotive magazine in the
UK newsstand
The number one free
automotive magazine in the
UK newsstand
The number one automotive
magazine in the US Apple
Newsstand at launch
The 5th best selling tablet
magazine in the UK
Confidential © 2014 Immediate Media Co6
“I LIKE IT….IT
MAKES IT MORE
PERSONAL. IT’S
SOMETHING
THAT’S NOT
GOING TO
TRANSFER FROM
A MAGAZINE. IT’S
ONLY SOMETHING
THAT YOU CAN
SEE ON AN IPAD”
“I THINK VALUE FOR MONEY WISE IT CANT BE
BEATEN. IT’S NOTHING…JUST A COFFEE REALLY
FOR HOURS AND HOURS OF ENTERTAINMENT
“I THINK VALUE FOR MONEY
WISE IT CANT BE BEATEN.
IT’S NOTHING…JUST A
COFFEE REALLY FOR HOURS
AND HOURS OF
ENTERTAINMENT
86% OF USERS WOULD RECOMMEND TOP GEAR MAGAZINE TO A FRIEND……
Confidential © 2014 Immediate Media Co
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Confidential © 2014 Immediate Media Co9
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65% OF READERS AGREE THAT ADVERTISING
ENHANCES THEIR ENJOYMENT OF THE TABLET
EDITION.
TG READER SURVEY AUGUST 2013
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“I think ads like this are better compared with the print
edition. It makes me immediately want to do
something with it………. it certainly gets my eye.”
‘It’s nice to have some advertising in there as long as
they’re cleverly done videos or cleverly done articles’
Confidential © 2014 Immediate Media Co13
Confidential © 2014 Immediate Media Co14
REASONS TO BE CHEERFUL….
Cash generative from Digital
content
Fixed cost base
Subscriptions based so regular
income
Advertising opportunity is real
We already have the content
Confidential © 2014 Immediate Media Co15
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