Download - Silver surfers dating–50 plus dating

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Page 1: Silver surfers dating–50 plus dating

The Rise of the Mature Internet Savvy Wooer

Page 2: Silver surfers dating–50 plus dating

Why is there a proliferation of silver surfers dating sites on the internet? What has been the biggest change in the online dating industry?

First of all, what is a silver surfer?

For most people a silver surfer is one of the baby boom generation, aged 50+ who is able and willing to use the internet to buy goods online, to book hotels or holidays.

Page 3: Silver surfers dating–50 plus dating

They are also now increasingly using the internet, and in particular the silver surfers dating market to find love, or at least companionship – a key word for many silver surfers.

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The baby boomers are now extending their activities into the silver surfers dating market or the 50 plus dating market.

 

Whatever you call it those who are 50 plus are getting more and more active in the over 50 dating scene.

Traditionally personal ads of people looking for love could be found mostly in newspapers and magazines, but the internet has changed all that.

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Now there is a multitude of sites providing an online dating service which has grown into a worldwide industry worth more than $2 billion per year.

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With more and more people getting used to communicating in a virtual world, on desktops, laptops and increasingly on smartphones, it is hardly surprising that online dating, and in particular dating for the over fifties has largely replaced the old fashioned printed personal ads.

What has been less expected is that an increasing number of people using the internet to look for dates are in the more mature age groups.

This service is not just for the people in their twenties to forties, who have been the traditional users of personal ads.

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Recent surveys have shown an increase of nearly 40% in the number of people using the internet in the over 50 dating group in the last three years, while some companies have reported a doubling of more mature singles looking for a companion in the same period.

 

So what are the causes of this online explosion?

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It is one of the great clichés of our time that children are far more adept at learning computer and internet skills than their parents.

The explosion of social media such as Facebook and Twitter and the rise of the smartphone, making the internet instantly accessible anywhere, have offered a huge range of opportunities for the young.

 

But while the social media sites may be dominated by the young, the older generation have been quietly using their computers and the internet for purposes which suit them.

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They are buying books and electronic goods from Amazon, talking to friends and family home and abroad, using Skype, printing digital photos or sending them to family members by email, booking rail or air tickets at the touch of a button, or searching for weekend breaks by the sea.

Armed with all these skills these mature silver surfers are equipped to enter the silver surfers dating industry.

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A key characteristic of many of the silver surfers, in their 50s and 60s, is that they have money.

They are not fabulously rich but many will own a substantial property, often with the mortgage paid off. If in their 50s and early 60s they are likely to be at their earnings peak.

 

Their children have probably grown up, drastically reducing some of their financial commitments.

If the children have gone the silver surfers will have more time to do what they want rather than being a taxi service for their children.

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If they are already retired then many of them will be receiving substantial pensions, which, with the pensions crisis engulfing us, are likely to be greater than the pensions received by younger generations when their time comes.

 

All this affluence means that the silver surfers are in a position to spend money on themselves – expensive holidays abroad, good quality dining out, purchase of the latest electronic wonder, or by joining up with the silver surfers dating market, instantly paid for online using a credit card.

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But are people happy with all these opportunities if they are alone and have no one to share these experiences? Increasing numbers of people over 50 are living alone.

In the last United States census 37% of people over 50 were found to be unmarried – mostly divorced, and these figures are matched in the UK and in other parts of Europe.

Add to that those who are widowed and you have a substantial number of older people living alone.

With life expectancy also increasing someone in their early 50s has the potential to have decades more of life. Do the silver surfers want to spend all that time alone?

 

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They may have great and busy social lives, but they may also lack that special someone to share all these opportunities which they now have available.

 

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