SILK ROAD BY BIKE

Silk road by bike

Presentation of the Silk Road by bike project

SILK ROAD BY BIKE

Agenda

• About us• The trip – motives and route• Background of the project • Mission and Objectives• How *your company* can participate• Promotion, publicity and benefits• What we give back

SILK ROAD BY BIKE

About us

Jean Frédéric Gauvin

French engineer and mountain climber

Ricard Salevik

Swedish analyst and long distance bicycler

SILK ROAD BY BIKE

The Idea

• Bicycle from Oslo to China, travelling through Eastern Europe and then following the old Silk Road to Beijing

• Raising funds for the project ”Youth Entrepreneurship Support (YES)” in Tajikistan

SILK ROAD BY BIKE

The bike trip – why?

You go to encounter the protean shapes of faith. You go because

you are still young and crave excitement; you

go because you are old and need to

understand something before it’s too late. You go to see what

will happen. Colin Thubron

Adventure?

Insight?

Encountering new cultures?

Challenge?

Fun?

Understanding?

SILK ROAD BY BIKE

Oslo - Istanbul

• 4000 km from Oslo to Istanbul

• From March – May, so it’s going to be cold

SILK ROAD BY BIKE

Istanbul - China

• 6000 km from Istanbul until we cross the Chinese border • From mid-May until mid september• Follow the Silk Road

SILK ROAD BY BIKE

Pamir Highway

The road on the roof of the world

Over 5000 meters above sea level

On the border between Tadjikistan and Afghanistan

SILK ROAD BY BIKE

Istanbul - China

SILK ROAD BY BIKE

• 6000 km through China

• From mid-September to December

China

SILK ROAD BY BIKE

Background• We wanted to do something more than just bike – to use

the publicity around our trip to give something back to the society

• We wanted to work with an organization that’s established and solid, but still small enough that we could be hands-on and in contact with the decisionmakers

• We strongly believe in the economical empowerment of young entrepreneurs. We want to raise funds to help the new generation that have the will to develop their own country but  have neither the knowledge nor the funds

• We found out that Eurasia Foundation Central Asia and our project, YES, fulfilled all our criterias.

SILK ROAD BY BIKE

The project YES

• Helping young people in Central Asia to become entrepreneurs

• Train young people in the fundamentals of business, then give each of the trainees a small sum of money and enough equipment and materials to start their own businesses.

SILK ROAD BY BIKE

The Implementer: EFCA

• Eurasia Foundation of Central Asia (EFCA) is a non-profit organization to support local initiatives in civic engagement, private enterprise, education and public administration.

• Based in Kasakhstan, Kirgisistan and Tadsjikistan• Mission: Eurasia Foundation of Central Asia

mobilizes public and private resources to help citizens participate in building their future by strengthening their communities and improving their civic and economic wellbeing.

• EFCA is governed by an international board of trustees and is supported by governments (incl. the Norwegian), foundations, corporations, intergovernmental organizations, universities and individuals

SILK ROAD BY BIKE

About the situation in Tajikistan

• Based in Central Asia• Same size as Portugal, with

7,5 million people living there

• Two-thirds of people live in poverty

• 1992-97 civil war damaged already inadequate infrastructure

• Limited opportunities feed brain drain

SILK ROAD BY BIKE

About the project YES

• Raise funds to be able to help young entrepreneurs to start up their own business in Tajikisistan

• EFCA will train them in running a business, support them with funds to be able to get started and follow up their business over time

• Previous similar projects have been very successful

• No personal financial benefits for us and no administrative costs from EFCA will assure that all funds will reach its target

• We will participate on spot with our knowledge about project management, and follow up the project personal. We will also document the effects of the project.

SILK ROAD BY BIKE

The Project: Yes

• Issue tender to rural CBOs (communitybased organisations) to develop youth entrepreneurship projects

• Downselect to 15-20 semi-finalists• Conduct project-design seminar• Evaluate final proposals and fund finalists

– # of Silk-Road funded depends on amount raised– One project costs $ 10.000

• Monitor financial and program performance, and provide ongoing consultation

• Mini-evaluations at project close

SILK ROAD BY BIKE

How we promote?

• Home page – www.silkroadbybike.com with a blog – mainly in english and / or norwegian

• Group on Facebook – Silk Road by bike• Working on establishing cooperation with media

(online newspapers)• Working on establishing cooperation with media

(radio - NRK)• A fund-raising event before we leave

SILK ROAD BY BIKE

Possible packages

• Package 1 – Basic- Logo and text on the webpage under the sponsor section

- Documentation of the effects of the project (final report)

Cost: 1.600 NOK (or 10 øre pr km we are biking)

• Package 2 – Promotion - Logo and on the webpage under the sponsor section- Logo on our clothings - Documentation of the effects of the project (final report)

Cost:8.000 NOK (or 0,5 NOK/km we are biking)

SILK ROAD BY BIKE

Possible packages• Package 3 – InvolvementWe will offer:- 1-2 hours personal presentation of our project - Logo on the webpage under the sponsor section- Logo on our clothings - Documentation of the effects of the project (final report)

In addition will EFCA:- list donors in annual report- publish story on website citing donors- conduct press conference, issue release recognizing donors

Cost: 25.000 (half a project)

SILK ROAD BY BIKE

Possible packages• Package 4 – Project owner

We will offer:- The same as package 3, but you will support a complete

project, be able to participate in choosing the project, - You will also get a complete personal feedback from

your specific project- Possibilities for getting in touch with the active people on

the project

Cost: 50.000

SILK ROAD BY BIKE

So why support us?• It’s an important, sustainable project with a solid

organisation that targets young people in an area that highly needs it

• No economical leakages – every single $ will reach its target – the project.

• Internal marketing for you – the emploees can follow the investment over time from our blogs

• Full presentation of the trip and the project adjusted to your companies needs and interests

• Possibilities for good external marketing

SILK ROAD BY BIKE

YES – WE CAN DO IT!

Do you want to join us for the ride?