Confidential Material
Capturing the momentSimon Burton, Commercial Director, 360 CES
Confidential Material
@SIMONBURTON
• The 360 Creative Event Services HQ
• We always have welcome signs for visitors
• Passionate event evangelist
• @simonburton and @360ces are integral to our marketing
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SOCIAL MEDIA BY NUMBERS
Social Media is big• 2/3 of the global internet
population visits social networks
• Visiting social sites is the most popular online activity – ahead of email and porn
• Time spent social networks is growing at 3 x the rate of overall internet usage
• 93% of internet users believe a company should have a social media presence
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MORE NUMBERS
• 17 Million articles on Wikipedia
• 100 Million professionals on LinkedIn– 20 Million in Europe – 2 Billion people searches
in 2010
• 4 Billion photos on Flickr• 95 million Tweets per day
– A 250% yoy increase
• 3.5 Billion pieces of content shared daily on Facebook
• 2 Billion videos viewed daily on YouTube
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REVOLUTIONISING MEDIA
Confidential Material
BEAUTIFUL MINDS
Jordan Simpson and Lisa Hanson The Simpsons
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BEAUTIFUL MINDS COME TO VISIT
• One easy screen grab• Happy visitors take
picture• They tweet • Their followers retweet
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THE RESULTS
The Results• 7 Retweets• Seen by over 6,000
#eventprofs• Story run by the trade
media• Vital part of 360’s
brand image
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LISA SOLUS
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BUILDING RELATIONSHIPS
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EXTENDING CONTENT
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CREATING CONTENT
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HELP THEM TO HELP YOU
• Create opportunities for your visitors to generate content
• Help them relate it to you– #yourevent– Youtube.com/
yourevent– LinkedIn and
Facebook groups– Flickr Galleries
Confidential Material
PHOTO OPPORTUNITIES
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ASK
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ENGAGE
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ASK AGAIN
It’s called a conversation
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Confidential Material
AMPLIFICATION
One Like Viewed by 435 people
Viewed again by 435. plus 1305 new friends,
Liked by 2Comments 1
x 100Viewed by 43,000 people
Viewed again by 43,000 and 130,500new friends
Liked by 200,Comments 100
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Engaging a community
• 360 and Event Magazine initiative
• Part survey, part engagement, part work tool, totally fun
• Monthly playlist of event music
• Crowd-sourced and shared
• Tonnes of amplification and opportunities to use at events on big screen
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ON THE MOVE
• @tweet@londoncab• Reinventing the taxi
experience• Hackney carriages in
existence since 1625 are embracing technology
• Using it to directly connect a business and its customers
• Adding value to traditional media
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5 KEY CONCEPTS
The Rules • Engagement• Personalisation• Interaction• Amplification• Measurement
Confidential Material
CREATING A VIRTUOUS CIRCLE
www.yourevent.com
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