Download - Showrooming

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Page 1: Showrooming

ShowroomingThreat and opportunity

Steve Baty@docbaty

Meld Studios

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steve baty

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1. Want immediate access 2. Will buy more once in store3. Are comforted by the personal interaction4. Like the feeling of control that comes with

knowledge

shoppers

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i) Support the tactile experience people seek ii) O!er exclusive productsiii) Integrate online & o"ine retail

in store

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steve baty