Shoes2Go (S2G)
Outline● S2G: Company overview
● Key partnerships
● Target customers
● Customer relationship
● Marketing strategies
○ Distribution decisions
○ Pricing decisions
○ Promotion strategies
● Value proposition
● Potential financial resources
S2G: Company Overview● Mantra: Switch from formal look to urban chic in split of seconds
● Convenience: S2G kiosks at urban centers
○ Subway, Hospitals, Gyms, Hiking spots etc
● Future: S2G will start the journey from US and continues to global geographies
● S2G prepaid cards to change out for shoe apparel
● S2G ability to collect and sterilize shoes
S2G Key Partnerships● Kiosk manufacturers
● Shoe companies
● Shoe retailers
● Shoe sterilization product manufacturers
● Prepaid card manufacturers
● Customer service providers
● Gyms
● Commuters
● Business people
● Gym goers
● Hikers
● Doctors, nurses, medical staff
S2G Target Customers
S2G Customer Relationship
● 24/7 customer service
● Memberships
● One-time customers
● Real time order processing
● Website to make advance
reservations
S2G Marketing Strategies
Distribution decisions:
● Distribution channels
● Ordering
● Handling
● Storage
● Display
● Information feedback
Pricing decisions:
● Suggested retail price
● Volume discounts and wholesale pricing
● Cash and early payment discounts
● Seasonal pricing
● Bundling
● Price flexibility
S2G Marketing Strategies (Cont.)
S2G Marketing Strategies (Cont.)
Promotion strategies: ● Viral marketing
● Brochures
● Merchandize
● Social media
● Signs
● Groupon deals
S2G Value Proposition
Flexibility:
● Make apparel changes/enhancements at a moment's notice
● Travel light
Convenience:
● Wear as many different shoes as you want,
without the hassle of owning and storing them
S2G Potential Financial Resources
● Venture capitalists (VCs)
● Bank loans
● Personal savings