Don’t Break The Trillion Dollar Vault
Unlock It!Shirish Andhare, VP Product Marketing, Sylantro
About Sylantro
Multiplay Application Feature
Server Platform
Service Providers
Web Services+
Developer Program
Developers
New User Experiences That Drive Adoption
Users
New Communication Experiences
Communications As A Service
Driving Desktop Productivity
Call Hang Up
Hold Toggle
Unannounced Transfer
Consultative Transfer
Add to Conference
Schumpeter: Creative Destruction
Source: The Economist's special survey "Innovation in Industry" (20th February 1999)
Constructive Disintermediation?
The 1:1 DiagnosticTelco vs. Rethink
Challenges
The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University
Principles and Values ClashIt’s against my principles and values!
Skill Gaps I don’t know how
Motivation What’s in it for me?
Cultural Differences I don’t understand
Communication I didn’t know!
I Didn’t Know!
Ecomm Speakers VON Spring Speakers
I Don’t Understand You!
You Don’t Understand Me!
Telecom
IN
AIN
SCP
IVR
SAP
S-CSCF
Parlay
CSTA
3GPP
OMA
SIP
RTP
RTSP
CTI
POTS TDM
ISDN
CDMA
TDM
Centrex
Circuit Switching
CCS
Inband
Central Office
DTMFDID
ACD
PRI
BRI
PSTN
PTT
PCM
SS7
SMDI
E1 Trunk
T1 Line
Loop Start
Ground Start
Simplex
Repeater
MSC
Transfer
IMSECMA
CCITT
HSS
LERG
P-CSCF
GSM
Long distance
U-LawPBX
Diameter
What’s In It For Me?
Pure Voice Revenues
Trillion
Do Nothing
$
Time
What’s In It For Me?
Revenues From Bundling Services(Closed Business Model)
Trillion
Traditional Services Bundling
$
What’s In It For Me?
Revenues From Multiplay Services(Open Business Models)
Trillion
New Multiplay Service Models
$
Time
I Don’t Know How
Telco+ Reliability+ Scale+ Channels+ Support+ Brand+ Infrastructure
Rethink+ Innovation+ APIs+ Applications+ Cheap scale+ Hosting+ Long Tail
Together+ Innovation+ Scale+ Reliability+ Support+ Channels+ Developers+ APIs
“Co-X”+ Brand+ Host+ Sell+ Develop+ Distribute+ Market+ Educate+ Recruit
Its Against My Principles And Values
• New architectures
• Granular service levels
• New QoS models
• New development models
• New deployment models
• New billing models
99.999% Reliability
24x7 Innovation
The Combination?
RETHINK
EDUCATE
CO-OPERATE
http://www.sylantro.com/rethink
An eComm 2008 presentation –
http://eCommMedia.com for more
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